Marketing Specialist - Content & Social Media

Mission Contribution:

To strengthen awareness, connection, and engagement with Goodwill Manasota by creating accessible, mission-centered marketing experiences that invite people to shop, donate, work, learn, and partner with us. Through this work, the position helps advance our mission of Changing Lives Through the Power of Work.

Function:

Goodwill Manasota is seeking a creative, organized, and people-centered Marketing Specialist - Content & Social Media to bring our mission, impact, and community partnerships to life across our social channels. This role translates organizational priorities into clear, engaging stories; manages day-to-day social content and community engagement; and partners across the organization to create timely, accurate, accessible, and brand-aligned content.

Key Responsibilities:

Content Strategy & Storytelling

• Executes the organization’s content and social media strategy under the direction of the Marketing, Communications & Engagement Manager.

• Develops and maintains a detailed content calendar aligned with organizational campaigns, events, mission stories, retail priorities, donor initiatives, and community opportunities.

• Writes, proofreads, and edits clear, accurate, accessible, brand-aligned copy for social media, email, SMS, website updates, blogs, flyers, presentations, campaigns, and internal communications.

• Develops mission-centered stories that respectfully highlight participants, team members, donors, shoppers, partners, volunteers, and community impact while following consent and privacy requirements.

• Coordinates content collection with departments and locations, including interviews, photography, approvals, release forms, supporting facts, and publication timelines.

• Maintains brand voice, editorial standards, terminology, grammar, and message consistency across assigned channels.

• Ensures content is accessible and inclusive, including captions, alternative text, readable formatting, and plain-language practices.

Social Media & Community Management

• Owns day-to-day management of assigned social media channels, including publishing, scheduling, monitoring, community management, and escalation of sensitive comments or issues.

• Creates platform-specific content, including copy, graphics coordination, photography, short-form video, reels, stories, live content, polls, and other engagement formats.

• Monitors social conversations, messages, reviews, tags, and audience sentiment; responds according to approved protocols and promptly escalates service, risk, or reputation concerns.

• Provides live and post-event social coverage for organizational, philanthropic, retail, mission, team member, and community events.

• Supports influencer and community partner activations by coordinating content needs, schedules, deliverables, approvals, tracking, and relationship follow-up.

• Maintains current knowledge of platform changes, content trends, creator practices, community-management standards, and emerging social formats.

Photo, Short-Form Video & Campaign Support

• Captures and edits short-form video and photography for social media, events, team member stories, mission impact, retail, donations, and community engagement.

• Coordinates with the Creative Services Manager on creative requests, visual assets, templates, campaign materials, and brand consistency.

• Develops email and SMS content with the marketing team, ensuring messaging, audiences, links, creative, and calls to action align with campaign strategy.

• Supports paid social campaigns by developing and testing copy, creative concepts, audience-relevant messages, and content variations.

• Assists with public relations execution, internal communications, special events, community outreach, campaign logistics, and other marketing needs.

Measurement & Content Operations

• Tracks social and content performance, including reach, engagement, video views, audience growth, traffic, sentiment, and conversions; provides insights and recommendations.

• Conducts content testing and optimization, including message, format, posting time, call to action, thumbnail, caption, and creative variations.

• Identifies content opportunities through social listening, community trends, organizational milestones, stakeholder feedback, and performance data.

• Maintains an organized library of approved copy, photography, short-form video, testimonials, releases, campaign assets, and evergreen content.

• Provides backup support to the marketing team and performs other duties consistent with the role.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field, or an equivalent combination of education and relevant experience.

• Three to five years of experience in content creation, social media management, communications, digital marketing, or a similar role.

• Excellent writing, editing, verbal communication, interviewing, and storytelling skills.

• Demonstrated ability to create platform-specific social content and capture and edit photography and short-form video.

• Working knowledge of social media publishing, community management, accessibility practices, and analytics tools.

• Creative, organized, and detail-oriented, with the ability to manage multiple priorities and deadlines.

• Ability to work independently and collaboratively while providing responsive, world-class communication and service.

• Nonprofit experience preferred.

Special Requirements:

• This position is safety-sensitive and requires drug testing.

• This role may require access to facility keys and alarm systems.

• Must be able to work occasional after-hours and weekends. This position may require occasional travel or travel to multiple locations in a day.

• Must possess a valid driver’s license, appropriate insurance coverage, and a privately owned, reliable means of transportation to travel throughout Goodwill Manasota territories and visit stores, programs, events, and other locations as necessary.

• This position may require personal auto insurance, review of the team member’s motor vehicle record, and completion of a road or driving test.

Critical Performance Factors (CPFs)

• Integrity, accuracy, accessibility, and brand alignment of internal and external marketing content.

• Content and social media projects completed against agreed goals, budgets, deadlines, and deliverables.

• Execution of the social and content calendar in alignment with organizational priorities.

• Social channel engagement, audience growth, traffic, and conversions compared with established goals.

• Quality, timeliness, organization, and reusability of approved content assets.

• Actionable performance insights and continuous-improvement recommendations.