Marketing Specialist (Content and Program Manager)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

We are looking for a Customer Reference Content and Program Manager who is a passionate storyteller and a strategist and who understands how our secure, reliable, and scalable infrastructure—from data analytics and ML to collaboration software—empowers organizations to build what’s next. As part of a team dedicated to bringing technology to life for a diverse range of customers, you will help bridge the gap between complex cloud engineering and real-world business impact. 

Role: 

• Program Management: Serve as the central Program and Content Manager for the Cloud JAPAC customer reference program.
• Cross-Functional Collaboration: Partner with Sales, Customer Success, Product, and Marketing teams to identify, develop, and engage strategic reference customers.
• Asset Creation: Work with local teams to produce and amplify customer content, including videos, case studies, blogs, and slides to showcase market momentum.
• Stakeholder Advisory: Interface with internal teams to advise on the strategic use of references for peer networking, events, and sales deliverables.
• Relationship Management: Build and activate customer relationships to benefit sales activity, product development, and the customer’s professional profile.
• Data & Tracking: Manage reference requests, track outcomes, and maintain accurate, up-to-date customer profiles and contact data.
• Internal Training: Educate internal teams on reference processes, asset utilization, and program strategy.
• Reporting: Define metrics and benchmarks; provide regular updates on reference status, gap analysis, and strategic recommendations.

You:

• BA/BS degree or equivalent experience
• 4+ years of experience in B2B or developer marketing (content, events, community, direct mail, and social media).
• Proven project management experience, including websites, social media, reporting, and agency/vendor management.
• Self-starter comfortable collaborating across large, cross-functional teams in fast-paced environments.
• Experience producing customer assets (case studies, blogs, videos, social media).
• Understanding of Cloud-native business models and product utilization. Analytical, problem-solving mindset with a passion for market dynamics.
• Strong leadership and communication skills in both business and technical contexts.
• Marketing Strategy: B2B, Digital, and Event Marketing; Program & Community Management.
• Execution: Content Writing, Social Media, and Content Creation.
• Relationship Management: Sales, Customer Success, and Cloud ecosystem engagement.

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.