Marketing Specialist (Communication)

Posted 16 Days Ago
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Gurgaon, Gurugram, Haryana, IND
In-Office
Mid level
Logistics • Other
The Role
Develops B2B marketing content for regional campaigns, including case studies, testimonials, product messaging, sales enablement assets, and localized digital content. Coordinates translations, compliance reviews, agencies, stakeholders, and content QA while using campaign performance data to improve deliverables. Requires strong writing, technical storytelling, project coordination, and stakeholder management skills.
Summary Generated by Built In

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

 

Key Responsibilities:

1) Proof content development (end-market focus)

Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points.
Maintain a proof pipeline aligned to regional product, technology, and end-market priorities.
Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.

2) Product communications

Create product communication packages for regional release needs, including:
“What’s new / why it matters” messaging
Spotlights, feature-benefit proof points, and application relevance
Sales-ready summaries and talk tracks for partner and internal use
Partner with Product Management to validate technical accuracy and positioning.

3) Localization and compliance discipline

Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages
Maintain an approved claims/terminology register and ensure all translations align with legally approved language.
Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.

4) Campaign content bundling and channel readiness

Build complete campaign content bundles aligned to campaign briefs and event needs, including:
Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs
Sales enablement assets (one-pagers, pitch slides, proof packs)
Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.

5) Agency coordination and content performance iteration

Coordinate with the digital agency on content-related scope and delivery:
Provide content briefs, timelines, and acceptance criteria
Review and QA content implementation (web pages, emails, ads) before launch
Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

Day-to-day aligned with Regional Marketing Campaign Owner
Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors

Success measures (examples)

On-time delivery of campaign content bundles and localized assets
Increase in sales enablement adoption (downloads/usage, sales feedback)
Campaign performance improvements linked to content iterations
Growth of regional proof library and usage across channels

Qualifications:

Graduate in Mass Communication

Experience:

3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
Proven experience producing case studies and proof-driven content
Strong writing/editing skills; able to translate technical inputs into customer value
Experience coordinating translation/localization workflows and QA
Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

Content strategy and packaging for campaigns
Product messaging, proof point development, and storytelling
Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)
Strong project management and stakeholder management
Data-minded: uses performance insights and feedback to improve content
Fluency in English is a must, additional languages are considered a plus

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers.  These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process.  Donaldson only accepts online applications through our Careers | Donaldson Company, Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address.  If you have any questions about the legitimacy of an employment opportunity, please reach out to [email protected] to verify that the communication is from Donaldson.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.

Skills Required

  • Graduate degree in Mass Communication
  • 3-6 years of experience in B2B marketing content, product marketing, or communications
  • Experience producing case studies and proof-driven content
  • Strong writing and editing skills, including translating technical inputs into customer value
  • Experience coordinating translation and localization workflows and quality assurance
  • Experience managing agencies and delivering work across multiple stakeholders and deadlines
  • Experience in industrial or technical marketing
  • Fluency in English
  • Additional language fluency

Donaldson Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Donaldson Company and has not been reviewed or approved by Donaldson Company.

  • Retirement Support Retirement programs like a 401(k) match, profit-sharing, and an employee stock purchase plan are positioned as meaningful components of total compensation. Company materials consistently frame retirement benefits within a broader Total Rewards offering.
  • Healthcare Strength Medical, dental, vision, and a 24/7 Employee Assistance Program with mental‑health resources create a comprehensive health and wellbeing package. Healthcare is often characterized as decent and a core strength of the overall offering.
  • Leave & Time Off Breadth Paid time off, holidays, and paid parental leave are explicitly included, alongside other company‑paid leaves such as bereavement, jury duty, and military leave. Some locations highlight multi‑week PTO from the first year, underscoring breadth of leave options.

Donaldson Company Insights

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The Company
HQ: Minneapolis, MN
14,000 Employees
Year Founded: 1915

What We Do

Donaldson Company helps solve some of the world's most complex filtration and contamination control challenges, and is one of the largest global providers of unique filtration technologies and high-quality filters and parts. Our filtration technologies and products are used every day, in a variety of industries and environments, including aerospace, agriculture, construction, food and beverage, manufacturing, mining, power generation, transportation and many more. Key to our success, our 14,000 employees support customers at sales, manufacturing and distribution centers from over 140 locations on six continents. The filtration market continues to grow. Customers'​ needs for filtration solutions continue to evolve. And the opportunities for our products and our people continue to expand.

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