Marketing Specialist - Cities Sector

Posted 11 Days Ago
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Chicago, IL, USA
In-Office
75K-100K Annually
Senior level
Consulting • Design
The Role
Lead pursuit strategy and proposal development for Gensler's Cities sector, creating compelling narratives and high-quality marketing materials. Partner with principals and teams to position the firm, manage multiple pursuits, maintain collateral libraries, and elevate regional marketing processes and content quality.
Summary Generated by Built In

Gensler Chicago is looking for a Marketing Specialist who can bridge high-level strategy and high-impact production — someone whose thinking, judgment, relationships, and expertise can shape how we pursue and win the work that defines our Cities practice.

At Gensler, marketers are valued not only for what they produce, but for how they think: the questions they ask, the judgment they bring, the relationships they build, and the way they sharpen how we tell our story.

As a Marketing Specialist in our Cities sector, you will partner with principals, studio leaders, designers, and fellow marketers to influence pursuit strategy, develop compelling client narratives, and position Gensler for impactful work across education, aviation, industrial, and critical facilities.

This role is part strategist, part storyteller, and part producer. You will help teams synthesize what clients are trying to achieve, sharpen the pursuit approach, and build narratives that are clear, differentiated, and grounded in both design thinking and local context.

You will be based in Gensler’s Chicago office, working as part of a highly collaborative regional marketing studio alongside colleagues supporting Lifestyle, Work, and Health. The work is fast-paced and varied and is ideal for a marketer ready to move beyond execution into influence — through sector specialization, deeper involvement in strategy, and stronger connection to how the firm positions itself in a changing market.

You will join a team that values rigor, curiosity, and generosity — where marketers are expected to contribute ideas, challenge assumptions, and elevate the work together.

In your first year, you will lead pursuits, support win strategy, and build strong working relationships with principals and teams. Over time, you will become a trusted voice in how the Cities sector competes — influencing storytelling, positioning, and business development strategy across the region.

Your Role

The ideal candidate has spent a few years building a strong foundation in proposal development, presentations, and pursuit execution within the AEC or professional services industry.

Now, you are looking for more: a seat at the table in strategy conversations, greater visibility with leadership, and the opportunity to shape how work is won — not just how it is packaged.

You are a strong writer with sharp visual instincts. You understand what makes a story land and how to tailor it to different audiences. You are organized and reliable under pressure, able to navigate complex pursuits with multiple stakeholders and deadlines.

You are curious and engaged — interested in how cities evolve, how infrastructure shapes experience, and how design can support equity, resilience, and growth. You ask thoughtful questions, look for smarter ways to work, and bring energy to collaboration.

You enjoy being part of a team — sharing ideas, supporting others, and contributing to a culture where good work gets better through iteration and trust.

What You Will Do

  • Partner with principals, studio leaders, and project teams to shape pursuit strategy and develop compelling client narratives
  • Lead the development of proposals, presentations, and marketing materials that communicate clear, differentiated ideas
  • Serve as a key marketing partner for the Cities sector in Chicago, supporting business development efforts across multiple practice areas
  • Synthesize client goals, market context, and firm capabilities into strategic storytelling that strengthens positioning and increases win potential
  • Design and produce high-quality materials aligned with Gensler’s brand standards, with a strong emphasis on graphic clarity and impact
  • Manage multiple pursuits simultaneously in a deadline-driven environment
  • Collaborate with regional marketing team members to elevate content quality, improve processes, and share knowledge
  • Maintain and contribute to marketing collateral, content libraries, and information systems
  • Build an understanding of Gensler’s portfolio, research, and market position to inform storytelling and strategy

Your Qualifications

  • 5+ years of marketing experience in architecture, engineering, design, or professional services (AEC experience required)
  • Bachelor’s degree in Marketing, Communications, Graphic Design, Architecture, or a related field
  • Experience leading proposals and pursuits from kickoff through submission, including coordination with senior stakeholders
  • Strong writing, editing, and storytelling skills, with the ability to tailor messaging to different clients and pursuits
  • Strong visual communication and graphic design skills
  • Ability to work effectively with principals, designers, and cross-functional teams
  • Excellent organizational and time management skills, with the ability to manage multiple deadlines and priorities
  • Mastery of Adobe InDesign (required)
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel)

Preferred Experience

  • Experience supporting Cities-related work, including education, aviation, infrastructure, or industrial sectors
  • Exposure to complex, multi-stakeholder pursuits requiring strategic positioning and local market insight
  • Interest in how design impacts communities, equity, resilience, and the built environment
  • Proficiency in Photoshop and Illustrator preferred
  • Familiarity with Miro, Salesforce, and Asana is a bonus

To be considered, resume submission must be accompanied with a portfolio PDF.  

**The base salary will be estimated between $75,000 - 100,000 plus bonuses and benefits and contingent on relevant experience.

**This is not a remote position. We look forward to working with our new team member in our dynamic Chicago office. If you’re open to relocation, non-local candidates are welcome! 

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

Skills Required

  • 5+ years of marketing experience in architecture, engineering, design, or professional services (AEC experience required)
  • Bachelor's degree in Marketing, Communications, Graphic Design, Architecture, or related field
  • Experience leading proposals and pursuits from kickoff through submission, coordinating with senior stakeholders
  • Strong writing, editing, and storytelling skills with ability to tailor messaging to different clients
  • Strong visual communication and graphic design skills
  • Mastery of Adobe InDesign
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel)
  • Excellent organizational and time management skills; ability to manage multiple deadlines and priorities
  • Ability to work effectively with principals, designers, and cross-functional teams
  • Ability to work onsite in Gensler's Chicago office (position is not remote)
  • Resume submission must be accompanied by a portfolio PDF
  • Experience supporting Cities-related work (education, aviation, infrastructure, industrial)
  • Exposure to complex, multi-stakeholder pursuits requiring strategic positioning and local market insight
  • Proficiency in Adobe Photoshop and Illustrator
  • Familiarity with Miro, Salesforce, and Asana
  • Interest in how design impacts communities, equity, resilience, and the built environment

Gensler Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gensler and has not been reviewed or approved by Gensler.

  • Strong & Reliable Incentives Incentive programs include twice‑yearly bonuses and profit sharing that are positioned as meaningful parts of total compensation. Employee ownership elements can reward longer tenure and contribute to overall earnings beyond base pay.
  • Equity Value & Accessibility Employee stock ownership and stock appreciation programs provide wealth‑building avenues beyond salary. These equity mechanisms are highlighted as part of the standard package.
  • Healthcare Strength Core coverage spans medical, dental, and vision alongside life and disability, EAP/mental‑health resources, and wellness programs. Benefits breadth is described as solid within the industry context.

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The Company
HQ: San Francisco, CA
7,309 Employees
Year Founded: 1965

What We Do

Gensler is a global architecture, design, and planning firm with 53 locations and more than 6,000+ professionals networked across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, the firm works globally with more than 4,000 clients across more than 33 practice areas spanning the work, lifestyle, community, and health sectors. Everything we do is guided by our mission: To create a better world through the power of design. We believe the power of design can spark positive change and create a future that promotes equity, resilience, and wellbeing for everyone. Gensler was named one of Glassdoor’s Best Places to Work in 2020, 2019, 2017 and 2016, and our award-winning culture has been recognized by Fast Company as one of the 100 Best Workplaces for Innovators in 2021. Our people-first philosophy is centered on the core ideas of diversity empowerment, impact, community, respect, and growth. You can learn more about our commitment to creating an inclusive and diverse workplace at https://www.gensler.com/careers#diversity.

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