Marketing Specialist - Cary, NC

JOB SUMMARY
The Marketing Specialist is responsible for planning and/or executing the Division's marketing communications plan and fulfilling local community marketing needs.
 
PRIMARY RESPONSIBILITIES
*Execute marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
*Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
*Manage monthly social brand campaigns for division.
*Collaborate on community start-up including sales center and model execution with Pulte Interior Design.
*Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
*Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
*Create and distribute email marketing strategy per community and division including Realtor communication.
*Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
*Create and order community brochures and collateral.
*Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
*Ability to successfully operate and adapt in an environment with changes to timelines and priorities
*Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
*Track and process invoices relating to marketing plan execution.
*Coordinate, execute and assist with special community events and neighborhood openings.
*Maintaining relationships with 3rd party vendors for various marketing needs.
*Update and monitor MLS listings in conjunction with local broker solution (if applicable).
*Participation in monthly field calls and annual marketing summit.
*Confidently presents and interacts with supervisor and peers.
*Serves as a resource for peer to peer training and Home Office pilot opportunities (if applicable).
 
SCOPE
*Decision Impact: Division
*Department Responsibility: Single
*Budgetary Responsibility: Partial Accountability
*Direct Reports: No
*Indirect Reports: No

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.