The Marketing Specialist for the Italian market will drive the achievement of company objectives by executing the centrally defined marketing strategy for brands V&B and Ideal Standard.
Key responsibilities include optimizing product distribution, and leveraging marketing tools to meet short, medium, and long-term targets.
Main Responsibilities:
- Marketing Budget Management: Manage allocated marketing budget, ensuring efficient use of resources and compliance with spending limits and approval protocol.
- Partner with Brand Manager and portfolio managers (PM) to ensure the execution of the channel plan is in line the brand and portfolio plan.
- Execute based on process, toolkits and brand guidelines provided by the Central Brand & Communication team through optimising spend and deliver healthy ROI.
- Identify the most relevant POS of our customers through a structured process of segmentation.
- Collaborate with Sales Team (Internal & External) on display management in order to accelerate products visibility.
- Analyze results and ROI of any Channel impacted by display program.
Required:
- Experience 2-3 years within the role
- Fluent Italian and English language, both spoken and written.
- Strong influencing and negotiation skills to partner and engage distributors, channel partners and cross-functional stakeholders.
- Project management.
- Budget Management.
- Ability to travel North of Italy
Skills Required
- 2–3 years of experience in a marketing specialist role
- Fluent written and spoken Italian
- Fluent written and spoken English
- Strong influencing and negotiation skills
- Experience partnering with distributors, channel partners, and cross-functional stakeholders
- Project management skills
- Budget management experience
- Ability to travel within Northern Italy
What We Do
Opportunities for go-getters and goal-setters – become part of Villeroy & Boch! Ceramic is our strength. But the ability to perceive things differently is also part of our DNA. For this precise reason, we are looking for motivated colleagues to join our 8,000 employees in 125 countries. People who are eager to make things happen and rise to new challenges. And to work with us to shape Villeroy & Boch's successful future. Find out more about our extensive and varied vacancies offering excellent career and development prospects – in departments including Marketing & Sales, Online Marketing & E-commerce, HR, Finance, SCM, IT and Production. Take your first step on the career ladder with Villeroy & Boch Pupils: build solid foundations for your career with an apprenticeship or a dual study programme. Students: from work experience to student traineeships or dissertation – opportunities are available in many different departments. Graduates: as part of our junior programme, we support you all the way to your first management position. Professionals: we offer exciting opportunities for people at all stages of their careers, from entry-level positions to management roles. You will take on exciting tasks as well as responsibility at Villeroy & Boch from day one. Because we firmly believe that each and every one of our employees has his or her own very individual strengths. We will help to you fully explore this valuable potential, with tailored training and development programmes, a balance between career and family life, an attractive working environment with impressive architecture, modern offices and a friendly atmosphere. And, of course, by rewarding outstanding performance. Visit our careers website now to find out more about the company and our current vacancies. We look forward to hearing from you. Visit villeroyboch.com/career! Legal notice & privacy policy: https://www.villeroy-boch.de/social-media-datenschutz-impressum.html
