Marketing Specialist B2C

Are you a creative, data-driven marketer who loves turning insights into campaigns that move consumers to action? We’re looking for a B2C Marketing Specialist who’s ready to take ownership of high-impact marketing initiatives in the fast-moving world of consumer and business printing – from awareness to conversion at the point of sale. 

This is a role where your work will be visible, measurable, and directly tied to business growth. If you want to build campaigns that influence millions of consumer decisions in 20+ markets, this is your opportunity.

• Plan and deploy integrated B2C marketing campaigns to drive consumer awareness, consideration, and purchase of our printer portfolio in line with the business strategy
• Develop compelling seasonal and promotional campaigns (e.g. Back-to-School) to stimulate demand and support sales targets
• Create catchy campaign assets with local agencies to stand out from the competition
• Coordinate digital marketing activities across paid media, social media, and online channels to generate traffic and conversions with the local country teams
• Collaborate with product and channel teams to deliver effective co-marketing initiatives and in-store/online activations that improve product visibility and sell-out
• Bring new printers to market with strategic launch plans and consumer-focused messaging
• Support product positioning and messaging tailored to consumer needs and market trends

• Track and analyze campaign performance, using insights to optimize marketing investments and maximize return on marketing spending

  This role contributes directly to the company’s growth objectives by:

• Driving consumer demand and supporting revenue growth in the B2C printer category
• Increasing retail/reseller and e-tail sell-out through targeted promotional and marketing initiatives
• Accelerating adoption of new products through effective launch campaigns
• Expanding the installed base of printers, which drives long-term recurring revenue from consumables
• Strengthening brand presence and market competitiveness in a highly dynamic consumer technology market

• Bachelor’s degree in Marketing, Business, or related field 
• Minimum 3 years of experience in B2C marketing, preferably in consumer electronics or technology products
• Proven experience developing and executing integrated marketing campaigns and digital marketing initiatives
• Experience working with retail or e-commerce channels is preferred
• Excellent communication skills, both written and verbal
• Excellent project management and cross-functional collaboration skills in a multicultural environment
• Fluent in Business English
• Ability to analyze campaign results and leverage insights to optimize future initiatives

We offer a market-oriented annual target salary (incl. bonus) from EUR 60.000 gross, depending on your educational background and experience. Flexible working schedules and mobile working are integral part of our new way of working.
Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.
At Canon we have a clear vision to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

At Canon, we’ve been empowering people to capture, create, and share their world for over 85 years. As a global leader in imaging and technology, we thrive on bold thinking, collaboration, and the drive to shape a better future.
Our CCEE central hub in Vienna is collaborating seamlessly with local teams across 9 countries to lead Canon’s vision across 24 markets. Together, we’re building a vibrant, inclusive culture where ideas spark change and people grow.
Rooted in our philosophy of Kyosei—living and working together for the common good—we’re committed to sustainability, inclusion, and innovation that makes a difference.
Why Join Us?
Because here, your work matters. You’ll be part of a company that’s not just shaping technology — we’re shaping how people see and experience the world.
At Canon, we nurture your potential—enhancing your skills and fostering your personal growth.
We believe in balance—where hard work meets flexibility, and innovation meets purpose.
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.