Marketing Specialist, Auto

Marketing Specialist, Auto - Troy, Michigan - Hybrid (1-3 days a week)

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As a Marketing Specialist you will be part of the Auto team working as a hybrid employee out of Troy, Michigan. You will contribute to our business growth initiatives in the industrial and automotive industries by executing new business development prospecting activities, lead generation marketing strategies and on-site events across North America. You will also get to:

• Leverage internal and external insight to develop strategic Account-Based Marketing (ABM) campaigns to drive awareness and develop prospects
• Work with the internal studio team to develop disruptive, high-performing content to build new relationships with potential customers
• Coordinate with leadership to identify and report on key performance indicators for each campaign – analyzing and translating data into clear insights and actionable recommendations to adapt marketing strategies in real time.
• Identify ongoing areas of improvement and opportunity within each stage of the customer journey, from awareness to conversion to advocacy.
• Serve as the connector between Sales and Marketing teams, ensuring qualified leads are handed off to the Sales team, adjusting marketing programs based on Sales and Marketing feedback loop, and maintaining consistent communication.

• Analyze intent signals from target companies and conduct market research for target accounts to develop a qualified list of prospects.
• Reach out to potential customers to start the sales process and build relationships through phone calls, email and social outreach.
• Maintain accurate account information and record all sales activity, lead interactions and follow-up tasks in CRM software and provide insightful reports for leadership
• Identify relevant industry events for consideration to attend, speak and/or exhibit at, in alignment with top account and business priorities.

• Collaborate with marketing, product management and sales to develop and manage exceptional programs that generate awareness, interest and consideration.
• Coordinate venue selection, contracts, and negotiations. Manage logistics, including transportation, accommodation, and on-site facilities.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in Marketing, Business, or a related field.
• 3 years of experience in a professional Sales and/or Marketing role, preferably in the automotive or industrial manufacturing industry.
• Proficiency with CRM and marketing automation tools like Salesforce & Pardot; knowledge of Microsoft Office (Word, Excel & PowerPoint); Adobe Creative Suite, LinkedIn Sales Navigator and Demandbase experience is a plus.
• Proven experience orchestrating omni-channel marketing strategies to engage and influence highly targeted audience segments in the B2B space.
• Ability to travel up to 25% of the time to attend regional tradeshows and customer meetings as needed.

The Details:  

You’ll receive a competitive salary and a great benefits plan including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:  

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

#LI-HYBRID

#LI-LG1

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)