Marketing Specialist (4-Month Contract)

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We are a leading global real estate investor, developer and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities. By prioritizing people, partnerships and places, we generate meaningful returns for OMERS members, enhance value for our capital partners and create a brighter world for our customers.

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We’re now in search of a Marketing Specialist on a 4-Month contract to help tell this story – the story of these exceptional experiences at Upper Canada Mall (UCM) and Hillcrest Mall (HM). Reporting to the Marketing Manager at Hillcrest Mall, you will be part of a team of inspired marketers and brand-builders that collaborate and execute on industry-leading initiatives. As a key member of the property team, you will work closely with the centre’s management and national marketing teams to support marketing & communications for UCM and HM.

Please note that this position will be split between two properties: Upper Canada Mall (2-days) and Hillcrest Mall (3-days).

You Will Be Responsible For:

• Support the Marketing Manager in executing the annual marketing plan.

• Work with and coordinate various property initiatives in collaboration with UCM and HM’s Marketing Manager and Management Team.

• Monitor Brand QA on website, social and email.

• Coordinate printing & design of all onsite centre signage, ensuring all customer-facing touchpoints deliver a holistic and integrated brand experience

• Support the Marketing Manager with execution of local marketing initiatives that are relevant to shoppers and drive traffic, dwell time, retail sales and market share.

• Collect and update data for internal and external marketing collateral, including updating library of images. Acts as liaison to suppliers for images and creative needs.

• Work with the Marketing Manager to build community relations through the on-going support of key local events, non-profit organizations, and business groups to maintain visibility of the property and to promote the shopping centre(s) as a good corporate and community citizen.

• Monitor comments and respond to all social media channels during regular business hours and escalate crisis comments as required.

• Coordinate the process with professional photographers & videographers and assist the Marketing Manager with taking onsite photos and videos for social media and other promotional materials.

• Provide additional support to the Marketing Manager as needed (eg: vacation coverage, posting IG Stories, assist with sourcing blog images, etc)

• Provide ongoing management and updates to UCM and HM’s website, including executing home page updates, events & promos, job postings, retailer updates, and blog posts.

• Supports Marketing Manager in execution of gift card tactics for property or national programs.

• Coordinate communication with tenants for marketing outreach and support, including prizing, merchandise pulls, tenant surveys, and internal shopping centre memos.

• Maintain all monthly marketing and event reports, files, and folders

• Support the Marketing Manager with tracking the annual marketing budget and analytics

• Perform administrative duties such as; filing, invoicing, monthly reporting, maintaining documents, databases and other tasks as required.

• May be required to work on weekends and evenings as needed.

Required Skills & Experience:

• 2-5 years of marketing and/or communications experience

• College diploma/bachelor's degree in marketing (advertising/public relations), communications or other relevant education and experience

• Creative thinker with the ability to identify new opportunities to generate new & relevant customer experiences

• Excellent time and project management skills with strong attention to detail and well-organized

• Fundamental knowledge of digital marketing, social media & content trends that will drive audience engagement & growth

• Excellent written and oral communication skills

Preferred Skills & Experience:

• A customer-first mindset, excellent at building & maintaining relationships

• Previous shopping centre or retail experience considered an asset

• Aptitude to embrace change and welcome new approaches in an exceedingly evolving, fast-paced environment

• Resourceful, analytical and an effective problem-solver

• Proficiency with budgeting and event management

• Collaborative team player, highly motivated, with a positive attitude

Please note we have a pre-identified candidate for this specific role within OMERS/Oxford. However, we firmly believe in fostering talent from within our organization and promoting an environment of growth, inclusivity, and equal opportunity. We are committed to providing a fair and transparent process for everyone and encourage qualified internal candidates to apply.

You may also be eligible to receive an annual Incentive Award pursuant to our Short-term Incentive plan and our Long-Term Incentive plan (if applicable), and to participate in our group benefits and retirement plans – details on these elements of compensation are included within OMERS & Oxford offer letters.

Oxford's purpose is to strengthen economies and communities through real estate.

Our people-first culture is at its best when our workforce reflects the communities where we live and work — and the customers we proudly serve.

From hire to retire, we are an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience. This sense of belonging and connection is cultivated up, down and across our global organization thanks to our vast network of Employee Resource Groups with executive leader sponsorship, our Purpose@Work committee and employee recognition programs.

Artificial intelligence (AI) tools are used to support certain stages of the OMERS recruitment process. While AI assists us in our process, human judgment and decision-making remain central to our candidate experience.