EQ Bank | Equitable Bank

Marketing Specialist (12 months contract)

Sorry, this job was removed at 08:22 p.m. (CST) on Monday, Jul 07, 2025

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Toronto, ON, CAN

Hybrid

Fintech • Payments • Financial Services

The Role

Purpose of Job:

We’re looking for a strategic, results-oriented Marketing Specialist to support impactful marketing efforts across our Small Business and Personal Banking portfolios. In this role, you’ll support the launch of new features, increasing product visibility, and driving customer acquisition, engagement, and deposit growth.

You’ll partner closely with cross-functional teams—product, analytics, creative, and CX—to execute integrated campaigns and customer journeys.

Join our Marketing team!

As part of the Marketing business unit, you will be part of a friendly, dynamic and highly driven team that makes things happen. You will be focused on the direct-to-consumer aspect of marketing to support EQ Bank which is currently at a spectacular stage of growth & innovation. Your key responsibilities will include:

Responsibilities:

· Support end-to-end development and lead execution to launch new products/features, drive product awareness, new customer growth, and customer marketing initiatives to grow engagement/adoption.

· Maintain and manage updates to the public website and customer email journeys to reflect account updates, feature releases, and rate changes.

· Brief internal creative team on deliverables and requirements

· Coordinate review, feedback, and approvals of copy and design with all project stakeholders including creative leads, L&C, and Customer Care

· Support campaign trafficking sheets and execution of media plans, track performance by channel and identify optimization opportunities

· Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improve based on learnings.

· Lead regular competitive tracking including key insights and implications for EQ Bank, Small Business (i.e. rate checks, competitor website & campaign/promotional audits)

SKILLS AND EXPERIENCE REQUIRED:

Minimum 2 years of experience in Marketing, preferably financial service industry
University Degree, Master’s Degree in Business or Marketing preferred
Experience in acquisition/brand marketing and campaign management
Strong analytical skills: ability to understand data and derive insights to drive business outcomes
Demonstrated oral and written communication skills
Ability to collaborate with multiple stakeholders internally and externally
Intermediate to Advanced MS Office Skills (Excel, Word, PowerPoint)
You're someone who's looking to be part of a driven, results-oriented team and gain valuable experience to help with future career aspirations
Demonstrated skills at managing a high volume of work and prioritizing projects – you excel at getting the job done

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The Company

Toronto, Ontario

1,529 Employees

Year Founded: 1970

What We Do

MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management