The Role
Develop and execute social media and local marketing strategies, create and curate multimedia content, manage community engagement and ad campaigns, analyze performance with analytics tools, coordinate visual assets, and oversee South Florida sponsorships and events to grow brand awareness and drive traffic.
Summary Generated by Built In
Overview
Leading Cyber Intelligence firm in South Florida, seeking a creative and tech-savvy Marketing and Social Media Manager to join a dynamic team. This role is pivotal in enhancing brand presence, engaging audiences, and driving traffic through innovative strategies tailored to high-end, tech-driven industries.
This role is responsible for overseeing social media accounts, creating content, and managing local South Florida marketing efforts such as sponsorships and events.
Responsibilities
- Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
- Create, curate, and manage engaging content (images, video, written) that aligns with our brand voice and marketing goals.
- Monitor social media channels for trends, insights, and audience engagement; respond promptly to comments and messages.
- Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
- Analyze performance metrics using tools like Google Analytics and Hootsuite to measure success and optimize strategies.
- Stay up-to-date with the latest industry trends, tools, and best practices in social media marketing.
- Manage advertising campaigns on social media platforms to promote products or services effectively.
- Design and/or coordinate with graphic designers for visual content creation that enhances posts.
- Manage local South Florida marketing efforts, including sponsorships and events.
Requirements
- High level of professionalism, business acumen, and confidentiality needed to work in high-end, privacy-driven, and tech-centered industries.
- Proven expertise in digital marketing, including social media management, content creation, and analytics.
- Ability to keep up with and quickly learn the latest AI tools and technology used for marketing and design purposes.
- Proficiency in photography and graphic design with experience in Adobe Illustrator or similar software.
- Strong understanding of digital marketing principles including SEO, e-commerce strategies, and public relations tactics.
- Familiarity with social media management tools for scheduling posts and analyzing performance.
- Excellent written and verbal communication skills with the ability to create compelling content tailored for different audiences.
- Strong technical aptitude with a deep understanding of trends in high-end and tech-focused industries.
- Analytical skills to interpret campaign data and optimize strategies, including proficiency with web analytics tools (e.g., Google Analytics).
- Experience in advertising on various digital platforms is a plus.
- Ability to work collaboratively in a team environment while also being self-motivated.
- Experience working within the South Florida market is preferred.
Skills Required
- High level of professionalism, business acumen, and confidentiality
- Proven expertise in digital marketing, social media management, content creation, and analytics
- Ability to quickly learn and adopt the latest AI marketing and design tools
- Proficiency in photography and graphic design; experience with Adobe Illustrator or similar software
- Strong understanding of SEO, e-commerce strategies, and public relations tactics
- Familiarity with social media management tools for scheduling and analytics (e.g., Hootsuite)
- Excellent written and verbal communication skills and ability to create tailored content
- Technical aptitude and understanding of trends in high-end, tech-focused industries
- Analytical skills and proficiency with web analytics tools (e.g., Google Analytics)
- Experience advertising on various digital platforms
- Ability to work collaboratively in a team and be self-motivated
- Experience working within the South Florida market
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The Company
What We Do
Arrow BI is a professional services firm specializing in business process improvement and automation. They provide fractional, specialized, and back-office support to help clients optimize workflows and increase efficiency. Their core expertise spans system setup and integration, project management, HR and talent acquisition operations, and data analytics, all aimed at reducing costs and unlocking business potential through custom-designed solutions.
