Marketing: Social Media & Content Specialist

Posted 21 Days Ago
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Cape Town, Western Cape, ZAF
In-Office
Entry level
Artificial Intelligence • Edtech • Kids + Family • Generative AI
The Role
Create and publish structured daily social media content across Facebook and LinkedIn, manage newsletters and campaigns in Zoho Marketing, maintain Wix website content, uphold brand consistency, and convert business wins into proof assets. The role also involves monitoring community responses, maintaining content plans, applying SEO and mobile best practices, producing Customer Journeys, and delivering reliable, polished output with minimal errors.
Summary Generated by Built In
Social Media & Content Specialist

We’re hiring a Social Media & Content Specialist to help make Ello Technology impossible to ignore.

This is not a “post when you feel inspired” role. This is a structured, high-output execution role focused on building brand trust, strengthening customer communication, and creating consistent market visibility.

We are looking for someone who understands that strong brands are built through consistency, proof, clarity, and disciplined communication. If you enjoy creating meaningful content, working with structure, and turning real business value into visible credibility, this role could be a strong fit.

Why This Role Matters

At Ello Technology, we believe trust is one of the most valuable assets a business can build.

This role exists to strengthen that trust every day through consistent social output, proof-driven content, a credible online presence, and clear customer communication.

You will help shape how the market sees us, how customers experience our brand, and how our credibility grows over time.

Your Core Outcome

Build and maintain a consistent content and communication engine that strengthens Ello Technology’s visibility, credibility, and trust through structured daily output.

What You’ll Own
  • Daily social content across Facebook and LinkedIn using a structured posting model
  • Customer communication through Zoho Marketing, including newsletters and campaigns
  • The Wix website as a trust hub, including proof, blogs, and Customer Journeys
  • Brand consistency across templates, profiles, and customer-facing assets
  • Proof creation from real business wins and customer outcomes
How You’re Measured
  • 95%+ publishing consistency
  • 6 structured posts per day delivered consistently
  • minimum 1 Customer Journey per week
  • 10+ proof assets created per week
  • Newsletter delivered on time
  • Near-zero errors across formatting, links, spelling, and brand consistency

This role is about structured output and credibility building — not vanity marketing.

Who Will Thrive in This Role

This role will suit someone who is:

  • Highly organised and naturally consistent
  • Strong at writing in a clear, human, and proof-driven way
  • Visually disciplined with a good eye for layout and brand presentation
  • Detail-focused and proud of producing polished work
  • Comfortable working inside systems and improving them
  • Driven by execution, not just ideas
Role Purpose
Why This Job Exists

This role exists to build trust and visibility for Ello Technology at a high level of consistency, without turning the brand into noise.

This is a hands-on execution role focused on social content, website trust-building, customer communication, proof capture, and brand consistency.

You are measured on output consistency, proof creation, visibility, and trust-building assets not generic marketing activity.

90-Day Mission
Definition of Done

By Day 90:

  • You have established a consistent daily posting rhythm across all channels
  • You are producing structured, high-quality content aligned to the Ello brand
  • You are maintaining the website as a credible trust hub with current content
  • You are delivering newsletters and campaigns consistently through Zoho
  • You are capturing and converting proof into usable content weekly
  • Your output is reliable, structured, and delivered with high attention to detail
Targets and Scoreboard
  • 95%+ publishing consistency
  • 6 structured posts per day
  • minimum 1 Customer Journey per week
  • 10+ proof assets created per week
  • Monthly newsletter delivered on time
  • Near-zero errors across all published content
  • Consistent daily execution across all assigned channels
Key Responsibilities
Daily Social Output and Community Growth
  • Publish 6 structured posts per day across defined content categories
  • Maintain a weekly content plan with approvals where required
  • Monitor comments and route inbound messages to the correct internal owners
  • Support audience growth through consistent, relevant content
Customer Communication (Zoho Marketing)
  • Send monthly newsletters on time
  • Create content focused on value, proof, and business improvement
  • Segment audiences correctly (clients, prospects, partners)
  • Run one additional monthly campaign (referral, advocacy, or reactivation)
Wix Website Trust Hub Maintenance
  • Maintain pages across services, proof, blogs, and Customer Journeys
  • Publish at least 1 Customer Journey per week
  • Ensure strong on-page hygiene (titles, links, mobile responsiveness)
  • Keep the website current, clear, and credible
Brand Consistency and Asset Management
  • Maintain consistent templates and visual standards across all content
  • Standardise and review email signatures
  • Support internal brand initiatives and customer-facing assets
  • Apply and maintain approved tone, messaging, and positioning
Proof Capture and Credibility Building
  • Interview internal team members weekly to capture wins
  • Convert wins into testimonials, proof posts, and mini Customer Journey pieces
  • Maintain a backlog of at least 30 proof assets ready for use
  • Ensure proof is consistently captured and turned into content
Non-Negotiables
  • Strong Wix proficiency (pages, blogs, mobile checks, SEO basics)
  • Zoho Marketing experience (campaigns, newsletters, segmentation)
  • Graphic design ability (Canva or similar, templates, layout discipline)
  • Strong writing ability (clear, structured, human, proof-driven)
  • High attention to detail across all content
  • Consistent execution and ownership
  • Ability to work within systems and maintain structure
Benefits
Creative Ownership

Create work that gets seen, trusted, and remembered.

This role is for someone who wants to do more than just post content. At Ello Technology, your work directly shapes how the market sees us and how trust is built over time.

This is how we do that at Ello:

  • You own daily content output across key channels
  • You turn real business proof into visible brand trust
  • You contribute to website, email, and customer communication
  • You play a direct role in how Ello shows up in the market
Performance Recognition

Not just activity. Visible wins. Recognition for consistency and quality.

At Ello Technology, strong execution is noticed. We value people who bring discipline, quality, and momentum to the brand every day.

This is how we do that at Ello:

  • We recognise consistent, high-quality output
  • We value attention to detail and follow-through
  • We reward reliability and ownership
  • We make strong work visible and appreciated
Career Growth

This should feel like a real step forward, not just another content job.

We are looking for someone with ambition and discipline. If you perform well, there is room to grow your skills, responsibility, and influence.

This is how we do that at Ello:

  • You gain exposure to content, brand, and communication systems
  • You work on real campaigns, proof assets, and business messaging
  • You build experience across social, web, and email marketing
  • You grow in a performance-led environment
Coaching and Development

Good creatives want freedom. Great ones want structure and growth.

This role gives you the chance to improve your writing, design judgement, and communication skills through real execution and feedback.

This is how we do that at Ello:

  • You receive clear direction and practical feedback
  • You work in a structured environment that builds consistency
  • You improve through daily output and real-world work
  • You sharpen your ability to create trust-building content
Meaningful Work and Culture

High standards. Strong support. Real impact.

At Ello Technology, you are not creating content just to fill space. You are helping businesses understand who we are and why they can trust us.

This is how we do that at Ello:

  • You create content that builds real trust in the market
  • You turn proof and outcomes into meaningful communication
  • You work in a driven, ambitious environment
  • You support a brand focused on growth and credibility


Skills Required

  • Strong proficiency with Wix, including pages, blogs, mobile checks, and SEO basics
  • Experience with Zoho Marketing, including campaigns, newsletters, and audience segmentation
  • Graphic design ability using Canva or similar tools
  • Strong clear, structured, human, proof-driven writing ability
  • High attention to detail across published content
  • Consistent execution and ownership
  • Ability to work within systems and maintain structure
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
63 Employees
Year Founded: 2019

What We Do

Ello is a public benefit education technology company building AI-powered learning tools for children. Its products include an AI reading tutor that listens as children read aloud, provides support when they struggle, and creates personalized stories; the company is also expanding toward a broader AI teacher covering reading and math. Ello’s mission is to maximize every child’s potential and democratize access to engaging, individualized learning.

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