Marketing - SEM & Paid Advertising Strategist

Whois sa.global

sa.global addressesindustry challenges through vertical-focussed solutions. Leveraging moderntechnologies like AI and Copilot, we empower organizations to make intelligentdecisions and act faster. Our solutions and services are 100% based on Microsoftbusiness applications and the Microsoft Business cloud, and benefit advertisingand marketing, accounting, architecture and engineering, consulting,homebuilding, legal, and IT services companies. Through our industry-firstapproach, we want to put solutions in the hands of people closest to theproblem to enable organizations to act faster and make intelligentdecisions.

Over800,000 users in 80 countries around the world relyon sa.global's industry-focused expertise to gain value faster, adaptquickly to changes, and build for the future. We have 30+ years of real-worldexperience, we are an 11-time winner of the Microsoft Dynamics Partner of theYear Award, and we’ve been a part of Microsoft’s elite Inner Circle for11years. Our global organization has a 1000-member team across 25 countries.

For moreinformation, visit www.saglobal.com. 

WhyChoose sa.global 

Open, flexible,vibrant, collaborative, and diverse – these are just some of the terms that ouremployees use to describe the culture at sa.global. We believe and encourageinnovative and dynamic thinking. Our culture and values give us the extra edgeto help us scale greater heights.

Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, weconstantly strive to provide an inclusive work environment. Our employees comefrom varied cultural and social backgrounds, and we strive each day to worktowards making sa.global a great place to work.

Values of sa.global

• Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed
• Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
• Come as you are, make work fun & others successful, and foster an always learning mentality

About the Role

We offer a career with growthopportunities in a dynamic, collaborative, and supportive organization. We alsohave a strong and ethical working culture. If you'd to work with a team that ispassionate about their work while also having a good sense of fun, you mighthave just found what you are looking for!

sa.global is seeking a highlyexperienced SEM and PaidAdvertising Strategist to join ourdynamic Marketing team in Bangalore, India. Youmust be willing to work in the office on a regular basis. You will play apivotal role in developing and executing paid search campaigns across GoogleAds and LinkedIn, driving qualified traffic, leads, and conversions for ourbusiness goals.

Key Responsibilities

• Develop comprehensive SEM and paid advertising strategies aligned with sa.global's overall marketing objectives, incorporating SEO best practices and leveraging AI-powered insights
• Conduct in-depth keyword research and competitive analysis to identify high-value target audiences, utilizing AI tools to uncover valuable insights
• Create, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads platforms, leveraging AI-powered automation and optimization features
• Continuously monitor campaign performance, analyze data, and implement data-driven optimizations to maximize ROI, utilizing AI-powered analytics tools to identify key trends and opportunities
• Develop and A/B test ad copy, landing pages, and targeting strategies to achieve campaign goals, leveraging AI-powered creative optimization tools
• Generate comprehensive reports that highlight key metrics, performance trends, and actionable insights for leadership teams, leveraging AI-powered data visualization tools to create impactful reports
• Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI, continuously seeking opportunities to improve campaign effectiveness
• Collaborate closely with the marketing team to ensure seamless integration of paid advertising with broader marketing initiatives

Skills and Experience

• Seasoned marketing professional with 10-15 years of experience in Search Engine Marketing (SEM) and paid advertising strategies
• Google Ads (formerly AdWords) mastermind with a proven track record of success in managing and optimizing PPC campaigns
• Adept at utilizing LinkedIn Ads to target B2B audiences and achieve specific marketing objectives
• Strategic thinker with a deep understanding of SEO principles and a keen eye for leveraging AI tools to enhance strategy, reporting, and campaign execution
• Analytical whiz with expertise in reporting and data visualization. You can transform complex data into actionable insights for leadership and management teams
• Strong communicator who can clearly articulate campaign performance, recommendations, and optimization strategies to stakeholders at all levels
• Collaborative team player who thrives in a fast-paced environment

What We Offer

• The opportunity to join a growing and dynamic marketing team at a leading company
• A fast-paced environment where you can make a real impact on our business goals
• Competitive salary and benefits package
• A chance to work with cutting-edge marketing technologies and platforms
• A collaborative and supportive work environment that fosters creativity and innovation

Contact Us!

If this is a promising opportunity for you and you possess thedesired skills and experience, please apply for the role. We will be in touch!If you're not looking for a job change but know someone that is, please sharethe details of this open position with them.