Marketing Scientist

Posted Yesterday
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2 Locations
Hybrid
130K-160K Annually
Senior level
AdTech • Machine Learning
The Role
The Marketing Scientist will analyze internal and external data to generate insights, benchmarks, research, and narratives that power content, thought leadership, sales enablement, and executive storytelling. Responsibilities include managing a content insights backlog, validating data, partnering with marketing and analytics teams on segmentation, testing, and attribution, and managing research and data vendors. The role requires translating complex analysis into compelling visual and written content while promoting evidence-based decision-making across marketing.
Summary Generated by Built In
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 

We are looking for a Marketing Science Manager to be the analytical backbone of our marketing content engine. In this role, you will translate data into the insights, narratives, and proof points that fuel everything from campaign creative and thought leadership to sales enablement and executive storytelling. You will work at the intersection of data, strategy, and storytelling, partnering closely with content, creative, brand, growth, and product marketing teams to make sure every piece of content we produce is informed by evidence and optimized for impact.

If you love digging into datasets, spotting patterns no one else has noticed, and turning numbers into stories that move audiences, this role is for you.

WHAT YOU"LL DO

    Insight Generation & Data Storytelling
  • Pull, clean, and analyze data from multiple internal and external sources (Samba TV data, Samba web data, other data sources) to surface insights that shape marketing content.

  • Translate complex data findings into clear, compelling narratives, charts, and talking points that the content team can turn into blog posts, reports, social posts, infographics, sales decks, and PR pitches.

  • Identify trends, benchmarks, and proprietary data stories that position the company as a category authority.

  • Powering the Content Engine
  • Serve as the dedicated data partner to content marketing, providing a steady pipeline of insight-driven topic ideas, supporting statistics, and original research angles.

  • Manage a content insights backlog and editorial calendar input, ensuring every major content asset has a credible, data-backed point of view.

  • Lead the development of original research initiatives — from designing surveys and structuring datasets to interpreting results and shaping the final story.

  • Fact-check, source, and validate data referenced in marketing content to protect brand credibility.

  • Cross-Functional Partnership
  • Collaborate with measurement science, product, sales, customer success, and data engineering teams to access the right data and tell stories that resonate across the funnel.

  • Partner with growth and demand gen teams on audience segmentation, A/B testing, and attribution to continuously sharpen targeting and messaging.

  • Educate marketing stakeholders on what the data is telling us, building a culture of evidence-based decision-making within the marketing org.

  • Manage relationships with external research partners, data vendors, and analytics tools.

WHO YOU ARE

  • 5+ years of experience in marketing analytics, marketing science, insights, business intelligence, or a closely related discipline, ideally with at least some of that time spent supporting a content, brand, or demand gen team.

  • Strong SQL skills and fluency with at least one analytics or BI tool (e.g., Looker, Tableau, Power BI, Mode, Hex).

  • Comfort working in spreadsheets at a power-user level, plus exposure to Python or R for deeper analysis is a plus.

  • Hands-on experience with the modern marketing data stack: CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, HubSpot), web analytics (GA4, Adobe Analytics), and customer data platforms.

  • A track record of turning data into narratives, you can point to reports, decks, or campaigns where your insights drove the story.

  • Strong written and visual communication skills; you know the difference between a chart that informs and a chart that lands.

  • Project management instincts: you can juggle multiple stakeholders, prioritize ruthlessly, and ship work on deadline.

  • Intellectual curiosity, healthy skepticism of your own numbers, and a bias toward action.

  • Nice to Have

  • Experience designing and fielding original research studies or industry surveys.

  • Familiarity with marketing mix modeling, multi-touch attribution, or incrementality testing.

  • B2B SaaS, media, or consumer tech background.

  • A portfolio or examples of published, data-driven content.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

Skills Required

  • 5+ years of experience in marketing analytics, marketing science, insights, business intelligence, or a related discipline
  • Experience supporting content, brand, or demand generation teams
  • Strong SQL skills
  • Fluency with at least one analytics or business intelligence tool, such as Looker, Tableau, Power BI, Mode, or Hex
  • Power-user proficiency with spreadsheets
  • Exposure to Python or R for deeper analysis
  • Hands-on experience with CRM, marketing automation, web analytics, and customer data platforms
  • Track record of translating data into narratives, reports, presentations, or campaigns
  • Strong written and visual communication skills
  • Ability to manage multiple stakeholders, prioritize work, and deliver projects on deadline
  • Intellectual curiosity, analytical skepticism, and bias toward action
  • Experience designing and conducting original research studies or industry surveys
  • Familiarity with marketing mix modeling, multi-touch attribution, or incrementality testing
  • B2B SaaS, media, or consumer technology experience
  • Portfolio or examples of published, data-driven content
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The Company
HQ: San Francisco, CA
318 Employees
Year Founded: 2008

What We Do

Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.

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