Marketing Science Lead

As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.

You will:

• Ensure that the analyses, reports, dashboards and other deliverables created by the team fulfill client needs.
• Shape analytics content and provide point of view on methodology and technology.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
• Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.

You have:

• B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
• Extensive experience in data science and advanced analytics applied to solving business problems.
• Expertise in Python, R, SQL, or other business-relevant statistical programming language.
• Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
• Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
• Experience providing task direction and/or mentoring junior analysts.
• Media/Marketing:
• Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
• Experience with identifying the most appropriate Digital Marketing channels, based on business objectives.
• Experience with mapping marketing technology integration on the path to an advanced analytics state.
• An understanding of the media landscape, and experience using data to assist in the creation and validation of media plans.
• An understanding of traditional advertising and how it is planned and executed.
• Experience with Market Research techniques, and how they can be leveraged to support Digital Marketing initiatives.

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.