As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, with a subject matter expertise in Data Architecture & Integration with a business first approach.
You will:
- Work with data to solve business problems, building and maintaining the data architecture to answer business questions and Improve processes.
- Build and mentor team of data engineers in scripting, automation, databases, system optimization, providing technical guidance and fostering career development.
- Identify, design and implement Internal processes and frameworks for elimination of manual processes, optimizing data delivery, resolving data pipeline bottlenecks and evolving data architecture capabilities.
- Collaborate with clients and internal stakeholders to understand their data requirements and support their data infrastructure needs.
- Ensuring data consistency and accuracy is maintained within the data warehouse by identifying data quality issues and recommending solutions to handle root causes.
- Ensure Data Lineage is maintained and support Data Governance workstream in data quality and metadata management.
- Effectively communicate and present complex technical concepts to non-technical audiences.
- Develop, maintain and improve Data Engineering services to support sharing of data across different teams.
- Creatively solve problems, improve processes, and design methodically.
- Drive collaboration within teams to provide support, share skills, and gain insight.
- Confidently manage project delivery expectations and communications to project team.
You have:
- Database design and modelling experience including experience designing data architectures and infrastructure components.
- Experience with ETL processes, data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
- Functional understanding of APIs and API data calls
- Experience with web analytics platforms (e.g.: Adobe Analytics / Google Analytics).
- Understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
- Experience with Redshift, Python, SQL and applying data engineering best practices to data product delivery.
- Confidence in your communication and collaboration skills.
- Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
- Well-organized approach to working on multiple projects at once.
- Passion to always improve your team’s craft through ongoing learning and support.
- Strong collaboration, project management, and team building skills.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Six free therapy sessions through Therify
- Access to online services for families and new parents
- Hybrid work options
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Funding towards internal learning and development
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
CM Liquid Talent is still an option for roles approved to be 100% remote.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
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What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
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