Marketing Science Business Intelligence Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.

We’re looking for a Marketing Science Business Intelligence Lead to join our Measurement team at Snap Inc! 

What you'll do: 

• Leverage expertise in Marketing Science, structured testing & learning, Go-to-Market product launches, and business intelligence to drive impactful decision-making and performance optimization

• Collaborate with Product Marketing, Product Management, and Engineering teams to define data-driven strategies for product launches, track adoption goals, and ensure new products achieve measurable success in the market 

• Develop and maintain strategic frameworks for testing new products at Snap 

• Lead the creation and execution of structured A/B tests and multivariate experiments to evaluate the effectiveness of both ad products and campaign strategies  

• Build and maintain dashboards that consolidate data from multiple sources, delivering actionable insights across marketing, product, and business teams

• Create scalable reporting solutions to track Advertiser KPI health, product adoption metrics, best practice adherence, and campaign performance

• Partner with engineering and analytics teams to ensure the accuracy, reliability, and scalability of BI tools

• Support pre-launch alpha/beta testing by designing experiments, analyzing results, and providing recommendations for optimization

• Act as the bridge between Marketing Science, Product, and Business teams to ensure alignment on goals, metrics, and strategies 

Knowledge, Skills, & Abilities: 

• Ability to leverage data and analytics to deliver actionable insights and measurable outcomes with a strong emphasis on testing and GTM strategies

• Expertise in A/B testing, multivariate analysis, and statistical modeling

• Strong understanding of marketing principles, including attribution modeling, customer segmentation, and campaign measurement

• Communicate complex analytical findings and insights effectively to both technical and non-technical stakeholders 

• Provide mentorship and thought leadership to foster a data-driven culture within the organization 

• Excellent communication and presentation skills with the ability to influence and engage cross-functional stakeholders

• A self-starter mentality with a passion for solving complex problems and driving business impact through data

Minimum Qualifications: 

• Bachelor’s or Master’s degree in Economics, Statistics, Business Analytics, Data Science, or a related field 

• 5+ years in marketing science, business intelligence, or analytics roles 

• Proficiency in advanced analytics tools (SQL, Looker Studio, Python, R, Tableau, Power BI, or equivalent BI platforms) 

Preferred Qualifications:

• Experience in launching new products and scaling adoption in a tech or SaaS environment

• Familiarity with cloud-based data platforms (e.g., BigQuery, Snowflake)

• Background in marketing or advertising for highly data-driven organizations

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $157,000-$235,000 annually.

 

Zone B:

The base salary range for this position is $149,000-$223,000 annually.

Zone C:

The base salary range for this position is $133,000-$200,000 annually.

This position is eligible for equity in the form of RSUs.