Your role
The Sales Marketing Manager is responsible for developing and expanding B2B relationships with key brands/clients, driving the commercial growth of Global Blue’s marketing and communication solutions. The role focuses on identifying new business opportunities, strengthening long-term partnerships, and delivering value-added marketing initiatives that enhance clients’ performance and visibility across Global Blue’s marketing channels.
Main duties and responsibilities
Business Development: Identify, approach, and acquire new marketing investments from B2B clients among premium, fashion, and luxury brands to promote Global Blue’s marketing and advertising solutions.
Account Management: Manage and grow existing client relationships through consultative selling, understanding business needs, and providing tailored proposals that deliver measurable results.
Sales Planning: Define and execute sales and marketing plans to achieve revenue targets and maximize client portfolio potential.
Proposal & Negotiation: Develop impactful sales proposals, lead marketing commercial negotiations, and ensure profitable agreements aligned with company objectives.
Collaboration: Work closely with internal teams (Product, Data, and Marketing Operations) to guarantee effective campaign execution and client satisfaction.
Market Insights: Monitor market trends, competitor activities, and client performance to identify new opportunities for growth.
Reporting: Track and report commercial results, pipeline evolution, and client feedback to the Head of Marketing.
Cross-country Coordination: Collaborate with Global Blue’s international teams to leverage global best practices and cross-market opportunities.
Background and Education
Experience: At least 5 years in B2B sales and account management roles within marketing, media, or customer engagement services. Experience in other sectors can be considered if proven marketing knowledge is demonstrated.
Sales Excellence: Proven record of achieving or exceeding commercial targets.
Client Orientation: Strong consultative selling skills, with the ability to build long-term relationships and deliver strategic value.
Communication Skills: Excellent presentation and negotiation abilities, both in English and Italian.
Analytical Thinking: Capacity to interpret client data, campaign KPIs, and market insights to shape persuasive proposals.
Collaboration: Proactive team player able to coordinate cross-functional projects.
Education: Bachelor’s degree in Marketing, Business, or a related field preferred.
Industry Background: Experience with premium, fashion, travel retail, or luxury brands is an advantage.
Together, we go further:
At Global Blue, you’ll enjoy:
Hybrid work flexibility
Hands-on learning in luxury retail, technology, and data-driven marketing
Fun team-building activities, workshops, and social events
Skills Required
- At least 5 years in B2B sales and account management roles
- Proven record of achieving or exceeding commercial targets
- Strong consultative selling skills
- Excellent presentation and negotiation abilities in English and Italian
- Bachelor's degree in Marketing, Business, or related field preferred
- Experience with premium, fashion, travel retail, or luxury brands is an advantage
What We Do
At Global Blue, we firmly believe that enhancing the shopping experience drives performance. Our mission is to seamlessly connect shoppers and brands worldwide by simplifying the shopping experience and boosting retailer performance. With over 40 years of industry expertise, we have pioneered Tax Free Shopping and expanded into the Payment and Post-Purchase business. As a technology partner, we lead our industries with innovative technology and data-driven insights, bringing unparalleled value at every touchpoint along the shopping journey. We support retailers in handling over 35 million Tax Free Shopping transactions every year and our payment partners in elevating the experience of more than 31 million transactions worldwide. Our post-purchase solutions also cater to the needs of over 47m e-commerce shoppers. Listed on the New York Stock Exchange, we generated €20bn Sales in Store and €311M revenue in FY 2022/23. Our diverse community of over 2,000 employees represent more than 80 nationalities across 53 countries. At Global Blue, we cultivate a culture of empowerment, encouraging our teams to collaborate and support one another. Together, we innovate, create, and strive towards a brighter future for the businesses we serve. With Global Blue, enjoy the journey.
