Job Description:
Ormco is seeking a passionate and results-oriented Marketing Retention Specialist to drive customer loyalty and maximize the lifetime value of our North American customer base. As a Retention Specialist, you will be instrumental in developing and executing comprehensive lifecycle marketing strategies that nurture customer relationships, encourage product adoption, and identify opportunities for growth through upsells and cross-sells. You will be a key player in leveraging our marketing automation platform and data insights to deliver personalized and impactful customer experiences. This role will be based at our HQ in Brea (3 days per week)
Responsibilities:
- Develop and Execute Retention Marketing Strategies: Plan, implement, and optimize end-to-end retention and lifecycle marketing programs across various channels, including email, site messaging, and potentially events. This includes strategies focused on customer onboarding, engagement, utilization, education, upsell, cross-sell, and account-based marketing (ABM) for key accounts.
- Lifecycle Journey Mapping: Map and optimize the customer lifecycle to identify key touchpoints and opportunities for intervention to improve retention rates and customer satisfaction.
- Upsell and Cross-sell Initiatives: Design and implement targeted campaigns to encourage existing customers to upgrade their usage of Ormco solutions, adopt new features, or purchase complementary products/services.
- Account-Based Marketing (ABM) for Retention: Develop and execute tailored retention strategies for strategic accounts, working closely with sales and customer success teams.
- Drive Product Utilization and Engagement: Create and deliver educational content, webinars, and other initiatives to ensure customers are maximizing the value of our offerings.
- List Management and Segmentation: Manage and segment customer lists within HubSpot to ensure targeted and personalized communication based on behavior, demographics, and engagement levels.
- HubSpot Administration: Serve as a key administrator for our HubSpot marketing platform, managing workflows, integrations, data hygiene, and user access as it relates to retention efforts.
- A/B Testing and Optimization: Design, implement, and analyze A/B tests across various retention campaigns (e.g., email subject lines, content, calls-to-action) to continuously improve performance and conversion rates.
- Performance Monitoring and Reporting: Track, analyze, and report on key retention metrics, providing insights and recommendations for optimization. This includes churn rate, customer lifetime value (CLTV), engagement scores, and the success of specific retention initiatives.
- Collaboration: Partner closely with Sales, Customer Success, and Product teams to align retention strategies with overall business goals and ensure a cohesive customer experience.
- Stay Informed: Keep abreast of the latest trends and best practices in retention marketing, CRM, and marketing automation.
Job Requirements:
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in retention marketing, lifecycle marketing, or a related role, with a focus on the North American market.
- Proven track record of developing and executing successful retention marketing strategies that have resulted in measurable improvements in customer loyalty and lifetime value.
- Strong proficiency in HubSpot, including experience with list management, workflow automation, email marketing, and reporting. HubSpot certification is a plus.
- Experience with A/B testing methodologies and tools.
- Excellent analytical skills with the ability to interpret data, identify trends, and translate them into actionable insights.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively within a fast-paced environment.
- A customer-centric mindset with a passion for building strong customer relationships.
Preferred:
- Experience with other CRM or marketing automation platforms such as Salesforce Marketing Cloud
- Experience in orthodontic/dental or medical device
- Familiarity with SQL or data analysis tools.
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Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$83,500 - $125,300Operating Company:
OrmcoOrmco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
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