Marketing Research Senior Analyst - Hybrid

Marketing Research Senior Analyst - Hybrid

Please Note: This position is hybrid; however, you must reside within driving distance of our offices in Los Angeles or Costa Mesa, CA to attend meetings and team collaboration.

ClubLabs is the digital acceleration team for Automobile Club of Southern California, also known as, AAA. We are the team responsible for building intuitive customer experiences across the organization’s insurance, membership, financial, emergency roadside, and travel services. We’re a team of engineers, designers, researchers and product managers within AAA delivering maximum value to our members and business for a smarter future.

We are seeking a motivated and detail-oriented Marketing Research Senior Analyst with experience using Adobe Experience Cloud tools, especially Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer.

This individual will contribute to the delivery of personalized, data-informed experiences across email, web, and mobile platforms by supporting personalization initiatives and collaborating with cross-functional teams.

What You Will Do

Personalization Support & Execution

• Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels.

• Support the creation and optimization of marketing journeys based on real-time data and customer attributes.

Customer Segmentation & Profile Management

• Help maintain and update customer profiles using Adobe Real-Time CDP.

• Assist in audience segmentation using behavioral and demographic data to support targeted campaigns.

Campaign Development & Coordination

• Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement.

• Work closely with content, design, and analytics teams to ensure campaign consistency.

Customer Journey Analysis

• Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity.

• Contribute ideas for new personalization or segmentation strategies to enhance performance.

Technical Coordination & Tagging

• Support tag implementation and troubleshooting in collaboration with engineering and analytics teams.

• Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement.

What You Will Need

• Solid experience with Adobe Real-Time CDP, Adobe Target, and/or Adobe Journey Optimizer.

• Foundational understanding of customer data platforms (CDPs) and personalization principles.

• Exposure to email marketing, on-site targeting, or mobile messaging platforms.

• Experience supporting A/B or multivariate testing initiatives.

• Awareness of data privacy regulations (e.g., GDPR, CCPA).

• Strong organizational and problem-solving skills.

• Ability to work collaboratively with cross-functional teams.

• Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert – Target or Real-Time CDP-preferred.

• Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch-preferred.

• Experience in industries like eCommerce, financial services, or other data-rich environments-preferred.

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The starting pay range for this position is:

$84,100.00 - $111,900.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).