The Role
The Marketing Research Officer will conduct research to identify market opportunities, analyze data using statistical tools, prepare reports, and support marketing campaigns with insights.
Summary Generated by Built In
Key Responsibilities:
- Conduct
primary and secondary research to identify market opportunities, customer
needs, and competitor activities.
- Design and
administer surveys, focus groups, and interviews to collect relevant data.
- Analyze
qualitative and quantitative data using statistical tools and software.
- Monitor and
evaluate market trends, customer preferences, and emerging technologies in the
mobile money/fintech sectors.
- Prepare comprehensive reports
and dashboards for senior management.
- Support
marketing campaigns with data-driven insights, including audience segmentation
and targeting.
- Track
customer satisfaction, churn, and brand perception metrics.
- Provide recommendations for new
product features, pricing strategies, and promotional activities.
- Maintain and update the marketing research
database regularly.
KPIs / Performance
Indicators:
- Timeliness
and accuracy of research reports.
- Impact of research insights on business decisions.
- Customer and market insight quality.
- Improved campaign ROI and product adoption rates.
Requirements
Key Qualifications:
- Bachelor's degree in Marketing, Business
Administration, Economics, Statistics, or related field.
- At least 2 years of experience in marketing research,
data analysis, or consumer insights (preferably in fintech or telecom).
- Strong knowledge of research methodologies
(qualitative & quantitative).
- Proficiency in statistical analysis
tools (SPSS, Excel, Power BI, or similar).
- Excellent communication and presentation
skills.
- High attention to detail and accuracy.
- Strong organizational and project management skills.
- Ability to work independently and
collaboratively in a fast-paced environment.
- Data-driven mindset with commercial awareness.
- Ethical and confidential handling of data.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related field
- At least 2 years of experience in marketing research, data analysis, or consumer insights
- Strong knowledge of research methodologies (qualitative & quantitative)
- Proficiency in statistical analysis tools (SPSS, Excel, Power BI, or similar)
- Excellent communication and presentation skills
- High attention to detail and accuracy
- Strong organizational and project management skills
- Ability to work independently and collaboratively in a fast-paced environment
- Data-driven mindset with commercial awareness
- Ethical and confidential handling of data
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The Company
What We Do
Ubuntu Impact Limited is a Human Capital Consulting Firm committed to delivering reliable solutions that drive positive change and foster substantial growth for organizations and people.
