MARKETING RESEARCH MANAGER

Reposted One Month Ago
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Lagos, NGA
In-Office
Mid level
Edtech • Software
The Role
The Marketing Research Manager will oversee the execution of annual marketing research plans, focusing on the milk industry, consumer behavior, competition, advertising, promotions, and product innovations.
Summary Generated by Built In
Company Description

BOBO food and Beverages limited is one of the leading beverages company in nigeria, always looking for talented professionals to join our team.

Job Description

Will develop and execute annual marketing research to ensure effective marketing decision

Market research plan

Milk industry, consumer and competition research

Advert and promotional research

New product launch and innovation research

Distribution channel research 

Selecting and liaising with research agencies.

Marketing record keeping

Qualifications

Must have BSC/HND in Marketing/ Economics / Statistics or any of the social sciences, and a member of relevant professional body 

3-5 years experience in the same position in an FMCG

Good numerical, analytical and presentation skills

Age range 28-35 years of age.

Additional Information


Skills Required

  • BSC or HND in Marketing, Economics, Statistics or Social Sciences
  • 3-5 years experience in marketing research in an FMCG
  • Good numerical, analytical and presentation skills
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The Company
HQ: Lagos
14 Employees
Year Founded: 2007

What We Do

LEXTORAH We're making World-class Higher Education more Accessible and Affordable...

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