Grand Canyon Education is seeking a full time Marketing Project Specialist. Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives.
While this position is a Phoenix, AZ based role, we are currently in remote status. There may be department meetings or training's that require in-person attendance (proper health and safety measures will be followed), in which advance notice will be provided.
Responsibilities:
Manage marketing campaigns from formulation to execution for assigned clients.
Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.
Assists as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.
Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.
Applies considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.). Confers with marketing management to confirm relevance of overall plan.
Participates in meetings to get approval for marketing campaigns.
Coordinates deployment of marketing activities with all relevant stakeholders..
Keeps marketing management informed of progress and potential issues and makes recommendations to ensure plans are well coordinated and synchronized.
Safeguards GCU’s branding strategy in the development of materials and media.
Develops performance metrics and reporting for ROI on marketing campaigns.
Coordinates with other affected departments on regularly scheduled events ensuring availability of appropriate support.
Recommends new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.
Qualifications:
Bachelor degree in marketing, public relations or communications
4 years’ marketing experience, preferably in an in-house creative department or agency
Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.
An ability to translate client needs into effective marketing campaigns.
Good attention to detail, analytical and networking skills.
Knowledge of media placement processes among multiple media channels.
Knowledge of marketing analytics, ROI metrics and earned value assessment.
Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.
#INDLOPESUP
Skills Required
- Bachelor degree in marketing, public relations or communications
- 4 years' marketing experience
- Experience in an in-house creative department or agency
- Experience executing marketing campaigns (traditional and digital)
- Ability to translate client needs into effective marketing campaigns
- Attention to detail, analytical and networking skills
- Knowledge of media placement processes across multiple channels
- Knowledge of marketing analytics, ROI metrics and earned value assessment
- Willingness to provide a positive example supporting the University's Doctrinal and Ethical Position Statements
Grand Canyon Education Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Grand Canyon Education and has not been reviewed or approved by Grand Canyon Education.
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Inclusive Benefits Coverage — Education benefits extend to employees and eligible spouses and dependents, including substantial tuition coverage at Grand Canyon University. Equal marriage benefits were implemented, indicating inclusive eligibility policies.
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Healthcare Strength — Health coverage includes multiple medical, dental, and vision options with HSA/FSA support, plus life and long‑term disability coverage. The breadth of plan choices is positioned as a comprehensive offering.
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Leave & Time Off Breadth — Paid time off and holiday breaks are described as generous. Some roles provide flexibility that complements available PTO.
Grand Canyon Education Insights
What We Do
Grand Canyon Education (GCE) is an educational service company that provides an array of support services in the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still supports and works closely with GCU. GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate and doctoral levels. At Grand Canyon Education, we value our employees and support a unique and diverse workplace culture designed to help you thrive. We offer a wide variety of career opportunities across various departments. For job opportunities, please visit https://jobs.gce.com/ In addition Grand Canyon Education has been recognized as one of America’s Most Trusted Companies 2022 by Newsweek and Statista. We have also been identified as a leader in remote work as we have been named to FlexJobs' 9th annual list of the Top 100 Companies to Watch for Remote Jobs! Finally, we have been praised for our commitment to cultivating an engaging and attractive workplace by Top Workplaces USA.
