Marketing Project Specialist

The Marketing team is seeking an experienced Marketing Project Specialist to manage our campaigns from start to finish! Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives. While this position is a Phoenix, AZ based role, we are in an indefinitely remote status. There may be department meetings or training's that require in-person attendance in which notice will be given.

What you will do:

• Manage marketing campaigns from formulation to execution for assigned clients.

• Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.

• Assists as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.

• Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.

• Coordinates deployment of marketing activities with all relevant stakeholders.

• Safeguards GCU’s branding strategy in the development of materials and media.

• Develops performance metrics and reporting for ROI on marketing campaigns.

• Coordinates with other affected departments on regularly scheduled events ensuring availability of appropriate support.

• Recommends new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.

What you will need:

• Bachelor degree in marketing, public relations or communications preferred.

• 4 years’ marketing experience, preferably in an in-house creative department or agency.

• Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.

• An ability to translate client needs into effective marketing campaigns.

• Good attention to detail, analytical and networking skills.

• Knowledge of media placement processes among multiple media channels.

• Knowledge of marketing analytics, ROI metrics and earned value assessment.

• Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

Why work at GCE:

• Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan.

• Generous time off plan and 11 paid holidays.

• Paid time off to volunteer in the community or at GCU sponsored events.

• We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program.