MARKETING PROJECT COORDINATOR
Position Summary:
The Marketing Project Coordinator works with and reports to the Senior Project Manager and is responsible for helping to coordinate and track various marketing plans and activities for the Ken Garff automotive dealerships. This position will also collaborate closely with the Digital Services, Creative Services, Media, and Regional Marketing Manager teams as well as preferred agencies and vendors.
Duties and Responsibilities include but are not limited to:
Project Coordination, Tracking, and Trafficking
- At the direction of the Senior Project Manager (PM) and in conjunction with the corporate Digital Services and Creative teams track the status and delivery of requested marketing assets on an ongoing basis.
- Communicate regularly with the PM and Regional Marketing Managers (RMM) on the status of pending marketing assets and projects.
- Assist in execution of all Ken Garff dealership marketing activities where needed. This includes but is not limited to:
- Manufacture co-op compliance, pre-approvals, documentation collection and reimbursement submissions
- Digital – Website updates, Social Media efforts, online directory updates, third-party inventory listing site management (AutoTrader, CarGurus, Cars.com, etc.), digital advertising execution, etc.
- Billing and invoicing
- Traditional production – Television, Radio, Outdoor, Print, Direct, Events, etc.
- Traditional media trafficking
- State regulations and compliance
- List management
- Workflow management
- Other marketing tasks as assigned
Reporting
- Gather and assemble relevant dealership marketing performance data for analysis.
- Track and report on relevant market, manufacturer and competitor trends.
- Gather and compile monthly billing.
- Gather and compile manufacture co-op documentation for reimbursement.
Quality Assurance
- Take ownership of dealership marketing compliance adherence regarding manufacturer and company standards and requirements
- Audit and ensure accuracy and quality of all marketing assets delivered by the Digital and Creative teams
- Assist in the tracking and managing of dealership co-op funds and ensure manufacturer qualifications are continually satisfied
- Regularly audit dealership digital properties such as the website, social media profiles, third-party listing profiles, local search directories, and search results for proper functionality, accuracy of information, performance, best practice adherence, and Ken Garff branding standards
Required experience:
- 1+ years in marketing or communications position
- College degree
- High detail orientation
- Teamwork-driven mentality
- Strong cross-functional communication skills
Preferred experience:
- Project management work experience
- History working with workflow tools
- Automotive experience
- Knowledgeable in Microsoft programs
Top Skills
What We Do
Ken Garff founded his business in 1932 upon the principles of honesty, integrity, personalized customer service, and being a good corporate citizen. Today, Ken Garff has more than 50 locations throughout Utah, Texas, Iowa, Nevada, Michigan, and California. To distinguish and strategically position its dealerships, Ken Garff recently retooled its brand. The need for this retooling was driven by an evolving market place and super-savvy customers wanting a different car-buying experience, including more transparency and a higher level of trust. These changes were built around the new brand slogan, "We Hear You." Despite the company's growth and changes within a challenging market place, Ken Garff is going to great lengths to keep alive and well the principles upon which Ken founded the company, of providing an unsurpassed experience for every customer, every time. Ken Garff believes in giving back to the communities in which it serves. Since Ken founded his business over 81 years ago, the company has given millions of dollars and thousands of hours to schools, charities and community organizations. Why Work for Ken Garff? Ken Garff recognizes the importance of a benefit program that provides protection to our employees and their families. A comprehensive benefits program has been created to fulfill a wide range of needs. Benefits available to employees include: • Competitive Compensation Package • Medical , Dental and Vision • 401K Plan with Company match • Paid Time Off • Holiday Pay • Volunteer Time Off Program • Year-end bonus program for all employees • Personal Wellness Plan • GarffCare Roadside Assistance Program • Discounts on Parts and Service and More! Ken Garff is an Equal Opportunity Employer ((We Hear You))
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