Marketing Programs Manager

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SUSE puts the “open” back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow. For more information, visit www.suse.com.

Job Description

Marketing Programs Manager – Product-Led Growth

This role sits at the intersection of product-led growth (PLG) and campaign execution. You will own the programs that move developers and platform engineers from first touch to active product users — and from active users into the enterprise pipeline.

This is a hands-on execution role. You will design and run PLG lifecycle programs, demand generation campaigns, and product adoption motions, using both marketing data and product usage signals to improve conversion at every stage of the funnel.

The role splits evenly between PLG program ownership and growth marketing campaign execution in partnership with the Growth Marketing team. The skillset that drives both is the same: funnel thinking, conversion optimization, and the ability to translate product adoption into programs that resonate with the targeted audience.

Key Responsibilities

PLG Demand Generation

• Design and execute campaigns that drive product trial, self-service adoption, and activation across developer-focused channels

• Build and optimize growth funnels from acquisition through trial-to-paid conversion, using product usage data to identify and address drop-off points

• Run multi-channel programs including content-led acquisition, webinars, email nurture, and community engagement

User Acquisition

• Develop targeted acquisition programs for platform engineers and DevOps teams, particularly those operating in EKS and cloud-native environments

• Drive qualified traffic to product trial experiences and technical onboarding resources

• Partner with AWS on joint awareness and acquisition campaigns

Product Adoption Programs

• Build lifecycle programs that support onboarding, activation, and expansion, structured around product usage milestones and user behavior signals

• Develop nurture programs that reflect how engineers actually adopt and expand usage of technical products

• Support expansion campaigns targeting existing users with measurable pipeline contribution goals

Performance & Optimization

• Own funnel metrics including product signups, activation rates, trial-to-paid conversion, and engagement

• Use iterative experimentation to improve program performance across the full acquisition-to-expansion funnel

• Report on both PLG adoption outcomes and pipeline contribution

Growth Marketing Campaign Execution (in partnership with Growth Marketing team)

• Support planning and execution of integrated demand generation campaigns targeting technical buyers

• Contribute to campaign performance analysis, funnel reporting, and optimization across paid, content, and event channels

• Bring PLG data and product usage insights into campaign strategy — connecting top-of-funnel activity to product adoption outcomes

Qualifications

• 5+ years of B2B technology marketing experience

• Demonstrated experience in product-led growth or self-service SaaS models — not just familiarity, but hands-on program ownership

• Strong campaign execution skills across digital and lifecycle channels

• Experience working across both product-led and campaign-led marketing motions is a strong plus — but the ability to learn and operate across both is what matters most

• Experience using product usage data alongside marketing analytics to drive optimization decisions

• Proficiency with marketing automation and analytics platforms

Preferred

• Experience marketing developer tools, cloud infrastructure, or platform engineering products

• Familiarity with the AWS ecosystem and co-marketing programs

• Direct understanding of developer and platform engineering communities, either through marketing or professional background

• Experience working within or alongside a growth marketing team on Global demand generation campaign execution

Job

What We Offer 

We empower you to be bold, driving your career to create the future you want. We celebrate and reward your achievements.  

SUSE is a dynamic environment that is evolving rapidly, thus requiring agility, strong entrepreneurship and an open mind. 

This is a compelling opportunity for the right person to join us as we continue to scale and prosper.   

If you’re a big thinker, obsessed by execution and thrive in a dynamic environment in which you can tangibly create a lasting legacy, then please apply now!  

We give you the freedom to be yourself. You will work in a global community of unique individuals – like you – with different backgrounds, talents, skills and perspectives. A truly open community where everyone is welcome, has a voice and is encouraged to reach their full potential regardless of age, gender, race, nationality, disability, sexual orientation, religion, or any other characteristics.   

Sounds like the right fit for you? Click Apply to submit your resume. A recruiter will contact you if your skills match our current or any future positions. In the meantime, stay updated on the latest SUSE news and job vacancies by joining our Talent Community.

SUSE Values 

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