Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Position Title: Marketing Programs Manager - North America
Location: Los Angeles, CA
Job type: Full-time
Report to: Head of Marketing - North America
Company: Reolink, an innovative leader in intelligent visual technology, is committed to transforming home security through advanced, reliable, and user-centric solutions. Visit reolink.com to learn more.
Job Summary:
We are seeking a strategic and execution-driven Marketing Programs Manager to build and lead marketing programs and structured growth tests across North America.
This role will be split between:
- Retail Growth Programs – Building integrated marketing programs that drive sell-through across key retail partners, including both in-store and online retail channels (e.g., Best Buy, Costco, Home Depot, Walmart.com, etc.).
- New Testing & Growth Initiatives – Designing and executing structured test-and-learn programs to unlock incremental growth across emerging channels and partnerships.
This is a builder role for someone who understands retail economics, online retail mechanics, full-funnel marketing execution, and can translate commercial goals into measurable marketing programs.
Key Responsibilities:
- Retail Growth Programs: Own and execute marketing programs that drive retail traffic, conversion, and sell-through across both physical and online retail environments.
- Develop integrated marketing programs aligned to key retailer moments (launches, seasonal events, promotions etc).
- Support sell-through goals with full-funnel marketing activation plans.
- Align with Sales & GTM on retail calendars, inventory realities, and growth targets.
- Support retailer-specific requirements, including co-op programs and joint marketing plans.
- Build traffic-driving initiatives that support retail PDP conversion (paid media, affiliate, influencer, social, CRM, etc.).
- Coordinate retail media support alongside broader brand media plans.
- Identify opportunities to improve online retail conversion via messaging alignment, campaign timing, and coordinated activations.
- New Testing & Growth Programs: Lead structured experimentation to identify incremental growth channels for the North America Marketing team.
- Identify emerging marketing opportunities (creator commerce, affiliate expansion, experiential pilots, new media formats, etc.).
- Design hypothesis-driven test frameworks with clear KPIs and investment guardrails.
- Partner cross-functionally to execute pilots across paid, social, lifecycle, creative, and HQ teams.
- Build reporting dashboards and structured post-mortems.
- Present recommendations to scale, optimize, or sunset programs.
- Develop quarterly growth testing roadmaps aligned to NA commercial priorities.
Qualifications:
- 6–10 years of experience in retail marketing, channel marketing, growth marketing, or marketing program management.
- Experience supporting major retail accounts (brick-and-mortar + online retail).
- Strong understanding of:
- Retail media ecosystems
- Sell-through and inventory-driven marketing planning
- Experience building structured test-and-learn programs.
- Strong analytical and commercial mindset.
- Excellent project management and cross-functional leadership skills.
- Comfortable operating in a global organization with HQ collaboration.
*This is a hybrid position requiring 3 days onsite and 2 days remote each week.
Skills Required
- 6-10 years of experience in retail marketing, channel marketing, growth marketing, or marketing program management
- Experience supporting major retail accounts (brick-and-mortar + online retail)
- Strong understanding of retail media ecosystems
- Sell-through and inventory-driven marketing planning experience
- Experience building structured test-and-learn programs
- Strong analytical and commercial mindset
- Excellent project management and cross-functional leadership skills
- Comfortable operating in a global organization with HQ collaboration
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
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