Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Job Summary:
We are seeking a strategic and execution-oriented Marketing Strategy Manager to help scale our North America growth ecosystem across retail, partnerships, creators, media, launches, and integrated marketing initiatives.
This is a highly cross-functional builder role designed for someone who can connect strategy to execution across multiple marketing workstreams while helping operationalize large-scale brand and growth initiatives in the North America market.
The ideal candidate combines strong commercial instincts with integrated marketing experience and is comfortable operating across brand, retail, media, partnerships, and growth initiatives in a fast-moving environment.
This is not a traditional channel marketing or project management role. We are looking for someone who can think holistically about how campaigns, partnerships, retail moments, creators, content, and media all work together to drive scalable growth.
Key Responisbilites:Marketing & Growth Strategy
- Help operationalize integrated marketing initiatives across retail, creators, partnerships, paid media, and product launches
- Coordinate cross-functional execution across campaigns, growth initiatives, and strategic partnerships
- Support the development of scalable full-funnel marketing plans aligned to North America's commercial priorities
- Translate strategic growth priorities into executable marketing initiatives
- Help build repeatable frameworks and processes that improve marketing scalability and operational efficiency
- Support quarterly planning, launch coordination and integrated campaign execution
- Support key retail launches, promotional moments and integrated marketing initiatives across both online and in-store channels
- Coordinate marketing support plans across retail, paid media, creators, content and partnerships
- Align closely with Sales, GTM and marketing leadership on timing, priorities and commercialization strategy
- Identify opportunities to improve retail storytelling, visibility and integrated customer experience across channels
- Identify and operationalize emerging growth opportunities across creators, partnerships, media, and new marketing channels
- Build structured test-and-learn frameworks with measurable KPIs and clear learning objectives
- Analyze campaign and initiative performance and develop recommendations for scaling, optimization, or sunset decisions
- Support growth experiments tied to audience expansion, retail acceleration, content amplification, and new media opportunities
- Help build reporting dashboards, post-mortems, and strategic recommendations for leadership reviews
- Coordinate with internal creative, social, paid media, and HQ teams to ensure alignment and executional consistency
- Manage timelines, deliverables, and cross-functional accountability across key initiatives
- Support external agency, creator, and partner coordination where needed
- Operate with a high level of ownership, agility, and comfort in ambiguity
- 6–10 years of experience in integrated marketing, growth marketing, brand strategy, omnichannel marketing, or commercial marketing
- Experience supporting integrated campaigns across multiple channels and customer touchpoints
- Strong understanding of full-funnel marketing strategy and integrated campaign execution
- Experience building and executing structured test-and-learn initiatives
- Strong commercial mindset with the ability to connect marketing initiatives to business impact
- Excellent organizational, communication, and cross-functional leadership skills
- Highly execution-oriented with strong attention to detail and follow-through
- Comfortable operating in a fast-moving, globally collaborative organization
- Builder mentality with a bias toward action and problem-solving
Skills Required
- 6-10 years of experience in retail marketing, channel marketing, growth marketing, or marketing program management
- Experience supporting major retail accounts (brick-and-mortar + online retail)
- Strong understanding of retail media ecosystems
- Sell-through and inventory-driven marketing planning experience
- Experience building structured test-and-learn programs
- Strong analytical and commercial mindset
- Excellent project management and cross-functional leadership skills
- Comfortable operating in a global organization with HQ collaboration
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
