The Role
The Marketing Program Manager will drive pipeline growth for Video products through integrated marketing programs, collaboration with teams, and data-driven decision making.
Summary Generated by Built In
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
We’re looking for a strategic and execution-focused Marketing Program Manager to drive pipeline growth for our product line: Assets.
This role bridges product marketing strategy and campaign execution, working closely with our shared-services marketing organization (demand generation, growth marketing, content, design, web, SDRs and field marketing) to design, launch, and optimize programs that convert awareness into measurable pipeline.
You’ll own the end-to-end process for generating, influencing, and accelerating opportunities—translating product priorities into actionable marketing plans that deliver results.
Responsibilities:
- Pipeline & Program Ownership
- Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Assets.
- Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales.
- Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration.
- Cross-Functional Collaboration
- Partner with product marketing to define audience segmentation, messaging, and value propositions.
- Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently.
- Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization.
- Data-Driven Decision Making
- Monitor funnel metrics to identify what’s working, what’s not, and where to double down.
- Partner with marketing operations to ensure accurate attribution and reporting on campaign performance.
- Leverage insights to refine channel mix, targeting, and messaging to maximize ROI.
- Program Management
- Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles.
- Manage budgets for Video product, ensuring investments drive measurable business impact.
- Create regular performance summaries to share learnings and next-step recommendations with leadership.
About you:
- 5+ years of B2B marketing experience in a SaaS or technology environment.
- Proven track record of generating qualified pipeline through integrated marketing programs.
- Strong collaboration skills and ability to influence across cross-functional teams.
- Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools.
- Excellent organizational skills with the ability to manage multiple concurrent initiatives.
- Comfortable moving from strategy to hands-on execution.
- Success in This Role Looks Like
- Meeting or exceeding quarterly pipeline targets for assigned product lines.
- Seamless collaboration with shared-service teams to execute high-impact programs.
- Clear visibility into program performance through regular reporting and insights.
- Continuous improvement of campaign efficiency, conversion rates, and ROI.
#LI-BP1
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
Top Skills
Hubspot
Marketo
Salesforce
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The Company
What We Do
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.
