About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About You
We’re looking for a highly collaborative and detail-oriented Marketing Program Manager to support, scale and enhance our primary provider annual sponsorship program. This is a strategic, cross-functional role that sits at the intersection of marketing, sales and provider management - perfect for someone who thrives in a dynamic environment and excels at balancing big-picture planning with day-to-day execution.
In this role, you’ll participate in program creation, execute and manage sponsorship deliverables, providing measurable value to both internal stakeholders and external provider partners. You’ll also act as a liaison between departments, ensuring alignment, accountability and operational excellence.
What you'll do and how you'll have an impact
- Strategic Planning & Program Execution: Support the planning, coordination, and delivery of Tier 1, Tier 2, and Tier 3 sponsorship packages to meet marketing and revenue goals. Independently manage provider marketing programs across web, email, content, events, and more, driving timelines and processes to ensure on-time, high-quality execution. Own tracking of sponsorship commitments, sales and collections to ensure program accountability.
- Stakeholder Engagement & Collaboration: Serve as a key liaison between Marketing, Provider Management, Sales and external provider partners - ensuring alignment, clarity, and consistent progress. Lead regular cadence calls and enable seamless cross-functional collaboration to support program success.
- Reporting, Insights & Executive Communications: Establish reporting frameworks that showcase program ROI, and performance to leadership and provider stakeholders. Translate complex data into clear, actionable insights that guide executive decision-making. Share learnings and best practices across teams to elevate marketing effectiveness organization-wide.
- Campaign Development & Execution: Partner with internal teams to build and launch integrated, multi-channel campaigns that reflect program priorities and business goals.
- Performance Optimization & Testing: Track key metrics and campaign KPIs to uncover insights, continuously testing and refining strategies for great impact and stronger results.
- Marketing Strategy & Growth Initiatives: Design and implement upsell and cross-sell strategies that enhance provider ROI and contribute to revenue growth- driving strategic outcomes for both partners and the business.
What we’re looking for
- 5+ years of experience as a marketing program manager in Technology industry;
- Experience executing and measuring marketing programs;
- Proven experience in project management with expertise in negotiating fast-changing schedules and juggling numerous projects at the same time;
- BS/BA degree in business, marketing or a related field preferred;
- Great communicator with the ability to collaborate closely with stakeholders and adapt priorities according to feedback and business needs;
- Excellent project management and organizational skills with proven ability to prioritize tasks and meet deadlines;
- Entrepreneurial mindset with the ability to move fast and solve problems to get things done;
- Experience with Hubspot or another CRM system preferred.
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice
LI-Hybrid
The salary band listed above reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.
Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.
Top Skills
What We Do
AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value.
Our platform opens up endless opportunities for digital commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.
