Marketing Portfolio Management Analyst

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

General Insurance

General Insurance is a leading provider of insurance products and services for commercial and personal insurance customers. It includes one of the world’s most far-reaching property casualty networks. General Insurance offers a broad range of products to customers through a diversified, multichannel distribution network

About the role

What you need to know:

Main Duties

AIG Malaysia is rapidly growing partnership distribution business and digital partnership is a growing area of focus. The role is to work with digital partners to drive digital optimization activities which involve online sales funnel end to end optimization, partners’ purchase path and online assets optimizations. It also includes running marketing programs, inclusive of all elements of digital online sales, media usage & optimization.

This role will work closely with Head of Partnership Distribution and Head of Digital to drive Digital Partnership business sales targets and all optimization activities to drive the growth by leveraging a full range of products and services.

Job Description

Marketing Portfolio Management Analyst

Lead, execute, manage the deliverables with digital partners to optimize sales funnel end to end and drive optimization initiatives to maximize results. Serves as a Subject Matter Expert in digital partner optimization Responsible for Sales funnel metrics end to end tracking, action plan, improvements.  Tracking of sales funnel metrics and optimization activities including translating, budgeting, forecasting all digital funnel metrics Strategize and drive initiatives with partners to grow digital partner business increase online sales and performance Work closely with internal business units and partnership team to ensure digital optimization strategy is aligned with all marketing strategies and that activities are in compliance and adhere to regulatory requirements. Management reporting, including customer behavior, tracking and analysis, that meet business and company standards Develop competitive analysis, able to evaluate existing and new optimization activities and provide thoughtful feedback. Prepare and lead digital partner optimizations activities by driving activities to optimize digital partner sales and grow leads via online purchase path or relevant partner digital asset capabilities Work closely with partners to drive performance usage through the right media & tool to meet digital business sales.  Able to adapt to changes with partners, marketing campaigns and within the digital marketing landscape. Increase in leads, quote, sales revenues generated by digital partners on online purchase path or relevant partner   digital asset capabilities by ensuring good sales funnel metrics across all marketing funnel, from awareness, leads to sales Your responsibilities and actions will be highly performance driven towards KPIs:

Increase sales funnel activities and metrics of digital partner business

Sales budget, persistency across all products

What we’re looking for: requirement

Experience and Skills

• 5 years + in digital marketing / digital optimization function in multinational company or consulting companies with industry focus on Banking/Insurance/E-Commerce.
• Solid understanding of the digital marketing environment, including web, mobile, media and advertising.
• Excellent communication skills, interpersonal skills and the ability to work with technical and non-technical business groups across the company.
• A solid understanding of analytics, measuring and interpreting key sales funnel metrics.
• Experience with digital development and web tracking tools.

• Highly self-motivated and proactive, can-do attitude, curious and strong business acumen for Online Marketing optimization
• Outstanding organization skills and command of Excel and other Microsoft Office applications
• Tech savvy
• Good communication and partner’s management skills
• Strong analytical view under performance-oriented goal, comfortable with numbers
• Fluent English is mandatory
• Demonstrated senior presence; strong project management skills including ability to collaborate with multi-functional stakeholders
• Entrepreneurial attitude to quickly dive deep into content to determine root causes of problems and implement scalable solutions
• Strong analytical acumen and comfort with generating and evaluating metrics, forecasts, and analyses
• Excellent written and oral skills, strong organizational communication skills
• Highly developed analytical skills with an ability to remain focused on outputs and to adjust delivery mechanisms to meet deadlines and stakeholder needs
• Demonstrated highly developed interpersonal, verbal and written communication skills, including the ability to effectively negotiate and communicate specific issues where there are competing agendas and priorities.
• Experience at working both independently and in a team-oriented, collaborative environment

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The diversity of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to [email protected].  

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

AIG Malaysia Insurance Berhad