Marketing Ops Specialist

Posted Yesterday
Easy Apply
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2 Locations
In-Office
72K-91K Annually
Mid level
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
Creating a world where pets live longer, healthier lives, from their very first meal.
The Role
Manage marketing operations including Salesforce CRM records, pre- and post-purchase funnels, SKU/product variant setup, JIRA ticketing, A/B tests in VWO, data collection, custom reporting, and cross-functional coordination to ensure SLAs and smooth campaign/project execution.
Summary Generated by Built In
Creating a world where pets live longer, healthier lives, from their very first meal.
 Learn more about our brands.

We’re Looking For A: Marketing Ops Specialist

Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You’ll Be Doing: The Marketing Operations Specialist plays a pivotal role in the Marketing department, taking on essential responsibilities related to operational functions. This includes managing, creating, and organizing records within Salesforce CRM and other systems crucial to marketing operations. Additionally, the individual contributes to A/B testing, data collection, and generating insightful custom reports. The role actively supports business processes and ensures adherence to service level agreements (SLAs) to facilitate the smooth execution of streamlined projects through our internal ticketing system. By efficiently handling these critical duties, the Marketing Operations Specialist contributes to the overall efficiency and effectiveness of marketing initiatives..

  • Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
  • Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
  • Implement new product skus & product variants into SalesForce CRM, from sku creation, pricing review, to order form record creation.
  • Work with Marketing leads on various projects in order to create & manage JIRA tickets for Copy, Design, and Web Development, contributing to their successful execution and achieving project objectives in a timely manner.
  • Conduct A/B tests within VWO to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance.
  • Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions.
  • Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

  • 2-4+ years experience working day-to-day with Salesforce CRM, Project Management & ticketing softwares.
  • Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues.
  • Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes.
  • Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks.
  • Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success.
  • Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges.
  • Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives.
  • Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency.
  • Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success.
  • Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions.
  • Demonstrates adaptability and flexibility in response to changing priorities and business needs.
  • Experience in online direct-to-consumer Marketing preferred 
  • Basic HTML/CCS proficiency preferred 
  • Bachelor’s in Marketing, Accounting, Business preferred 
Golden Perks & Benefits:
  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Annual bonus
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
  • Potential for quarterly KPI bonuses.

The base salary range is $72,000-$91,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. 

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ([email protected]) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. 

Click here to learn more about general internet safety and our hiring practices. 


Skills Required

  • 2-4+ years experience working day-to-day with Salesforce CRM, project management and ticketing software
  • Experience creating and managing JIRA tickets for copy, design, and web development
  • Experience creating and managing pre- and post-purchase funnels and destination records in Salesforce CRM
  • Experience implementing new product SKUs and product variants in Salesforce CRM (sku creation, pricing review, order form records)
  • Experience conducting A/B tests and analyzing results (VWO or similar)
  • Strong communication and relationship-building skills with excellent follow-up
  • Ability to work rapidly under pressure, both independently and in teams; takes ownership
  • Exceptional organizational abilities and meticulous attention to detail
  • Critical and strategic thinking with long-term planning capability
  • Creative mindset and ability to generate innovative marketing solutions
  • Ability to manage multiple complex projects simultaneously and prioritize effectively
  • Willingness to learn and contribute to company growth
  • Strong problem-solving skills and adaptability to changing priorities
  • Experience in online direct-to-consumer marketing
  • Basic HTML/CSS proficiency
  • Bachelor's degree in Marketing, Accounting, or Business

Golden Pet Brands Compensation & Benefits Highlights

How does Golden Pet Brands ensure its pay and bonus plans are competitive?

Golden Pet Brands ensures base pay and bonuses are competitive by benchmarking pay against Mercer, Culpepper, and Croner. We conduct annual reviews that combine market data and performance results to ensure employees are compensated equitably. Employees describe pay and bonuses as competitive and performance-driven, pointing to consistent annual merit increase and clear bonus criteria. 

 

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The Company
HQ: El Segundo, California
178 Employees
Year Founded: 2017

What We Do

Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents, and rewarding for pets, through product excellence, education, and storytelling.

Why Work With Us

We’re 100% dedicated to creating and fostering a safe, collaborative, supportive, and creative workplace where everyone has a voice. Our energetic work space offers a fun environment with plenty of opportunity to work as part of a fantastic, and uplifting team

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Golden Pet Brands Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy encourages employees to come to the office to collaborate at least 2 days per week. We provide free lunch for the days employees are onsite. Ultimately, we want our employees to perform their best in their preferred capacity.

Typical time on-site: Flexible
Company Office Image
HQEl Segundo, California
Company Office Image
HQNorth Hollywood, California
Learn more

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