As the Marketing Operations Manager, you will play a crucial role in overseeing the operational aspects of our marketing initiatives.
You will collaborate closely with cross-functional teams including Marketing, Sales and Customer to ensure seamless execution of our campaigns, accurate tracking of metrics, the continuous improvement of our marketing processes and management of the CRM for all marketing topics (TAM, companies, persona..).
The ideal candidate will possess a strategic mindset, organizational skills, and a deep understanding of marketing technologies and analytics.
Your Missions :
Monitor and maintain CRM data hygiene and integrity within marketing systems to ensure accurate reporting and segmentation.
Develop, implement, and manage end-to-end marketing processes to enhance team efficiency and effectiveness.
Collaborate with Marketing and Sales teams to define marketing campaign objectives, strategies, and KPIs.
Oversee the selection, implementation, and utilization of any new marketing technology tools
Lead the analysis and interpretation of marketing data to provide insights and recommendations for optimizing campaigns and improving ROI.
About You :
- You are native in french and you speak english perfectly
-2 years of experience in marketing operations
- Proficiency in CRM systems (e.g., Hubspot)
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Experience with marketing analytics and reporting tools
- Solid understanding of marketing principles and the customer journey.
- Good communication and interpersonal skills to collaborate effectively across departments.
- Detail-oriented mindset with a commitment to accuracy and quality.
- Ability to adapt to a fast-paced and evolving work environment.
The Process :
- 30 min talk with Adèle, our Talent Acquisition,
- 30 min with our VP Marketing, Pauline
- Business Case with Pauline
- 45 min Values Ambassador with 2 employees of Mytraffic,
- A final interview with Claudia and Anais, your future team members
Top Skills
What We Do
Mytraffic redefines the location intelligence category. Our SaaS platform provides easy access, precise and accurate data on any physical location in real-time in Europe.
We support organizations in many different sectors (Retail, Real Estate, Consulting companies, Cities, Consumer Goods, Advertising etc.) to help them expand their businesses, increase the performance of managed assets, optimize marketing reach and benchmark their results with competition
Our unique platform transforms multiple data sources into actionable insights (dynamic footfall, vehicle flow, visitor profiling) at scale, with respect to the strictest GDPR compliance rules.
Mytraffic closed a €30 Million Series B funding in November 2022 with Axa Venture Partners, Alven and Kernel Investissements.
