Marketing Operations

Posted Yesterday
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Hiring Remotely in United States
Remote
Senior level
Blockchain • Fintech • Payments • Software • Financial Services • Cryptocurrency
As an industry-leader, our team believes in an accessible and frictionless future for both issuers and investors.
The Role
Manage and maintain the marketing stack, integrations, and campaign infrastructure. Ensure data integrity and attribution, build dashboards and reporting, support campaign execution and compliance, document SOPs, and enable the marketing team for scalable operations.
Summary Generated by Built In

Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others. Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS).

Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries. Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase, among others. Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company. 

Before applying, we encourage you to visit us to learn more:

Website | X/Twitter | LinkedIn

About the Role

Securitize is looking for a Marketing Operations Manager to own the systems, data, and processes that power our marketing function. This is a critical infrastructure role — you will be the person who ensures our marketing stack is integrated and humming, our campaigns are tracked and attributable, and our team has the reporting it needs to make confident decisions.

You will work closely with Marketing, Sales, and Revenue Operations to build scalable workflows, maintain data integrity across our CRM and marketing automation platforms, and continuously improve how we measure marketing's contribution to pipeline and revenue. This is an IC role for someone who is equal parts technical and analytical — a systems thinker who also executes.

ResponsibilitiesMarketing Technology & Stack Management
  • Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene.
  • Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack — ensuring clean, reliable data flow across systems.
  • Evaluate, implement, and maintain marketing technology tools; serve as the internal expert and point of contact for marketing platform questions.
  • Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping.
Campaign Operations & Execution
  • Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking.
  • Support institutional, content, and events marketing teams with operational execution — ensuring every campaign is properly tracked, segmented, and measurable.
  • Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments.
  • Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices.
Reporting, Analytics & Attribution
  • Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates.
  • Own marketing attribution modeling — working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey.
  • Deliver regular reporting to marketing leadership and cross-functional stakeholders on key performance metrics.
  • Identify gaps in data coverage and proactively implement solutions to improve measurement accuracy.
Process & Enablement
  • Document and maintain standard operating procedures (SOPs) for core marketing ops workflows — campaign builds, QA checklists, launch processes, and reporting cadences.
  • Onboard marketing team members to tools and processes; serve as the internal trainer and resource for marketing platform usage.
  • Continuously identify and implement process improvements that increase speed, accuracy, and scale across the marketing function.
Required Qualifications
  • 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company.
  • Hands-on expertise with HubSpot (or comparable marketing automation platform such as Marketo or Pardot) — including workflows, lead scoring, forms, and reporting.
  • Solid working knowledge of Salesforce CRM — comfortable with field mapping, lead/contact/opportunity objects, and campaign influence reporting.
  • Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics.
  • Experience building marketing dashboards in tools such as HubSpot, Salesforce, Looker, or similar.
  • Detail-oriented and data-driven — you catch errors before they ship and trust numbers over gut instinct.
  • Able to manage multiple concurrent projects independently in a fast-paced, fully remote environment.
Nice to Have
  • Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers).
  • Familiarity with ABM platforms such as Demandbase or 6sense.
  • Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation.
  • Working knowledge of SQL or BI tools for deeper data analysis.
  • Prior experience in a regulated industry where compliance considerations affect marketing execution.

Why Join Us?

Become a part of our rapidly expanding organization and enjoy a supportive and rewarding work environment:

  • Flexible Paid Time Off – Promoting a healthy work-life balance.
  • Equity Grant Opportunities – Share in the success and future growth of the company.
  • Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.

Additional Benefits for US employees

  • Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
  • 401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.


Securitize is an equal opportunity employer and is committed to fostering a diverse, inclusive, and equitable workplace. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital or family status, or any other characteristic protected by applicable law.

All employment decisions at Securitize are based on job-related qualifications, merit, and business needs. We welcome candidates from all backgrounds, experiences, and perspectives to apply.


Skills Required

  • 4+ years of marketing operations experience (B2B fintech, financial services, or high-growth tech)
  • Hands-on expertise with HubSpot, Marketo, or Pardot (workflows, lead scoring, forms, reporting)
  • Working knowledge of Salesforce CRM (field mapping, lead/contact/opportunity objects, campaign influence reporting)
  • Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, funnel analytics
  • Experience building marketing dashboards in HubSpot, Salesforce, Looker, or similar BI tools
  • Detail-oriented and data-driven with strong QA and accuracy focus
  • Ability to manage multiple concurrent projects independently in a fast-paced, fully remote environment
  • Experience supporting institutional financial services audiences (asset managers, RIAs, broker-dealers)
  • Familiarity with ABM platforms such as Demandbase or 6sense
  • Experience with event technology platforms (Splash, Cvent) and integrations
  • Working knowledge of SQL or BI tools for deeper data analysis
  • Prior experience in a regulated industry where compliance affects marketing execution

Securitize Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Securitize and has not been reviewed or approved by Securitize.

  • Healthcare Strength Employer-paid medical, dental, and vision coverage is described as comprehensive, with additional mental health, disability, and life insurance support. These elements indicate strong health protection as part of the core package.
  • Leave & Time Off Breadth Unlimited PTO, paid holidays, and paid sick days are offered to promote work-life balance. Generous parental leave and family medical leave are also included.
  • Equity Value & Accessibility Equity grant options and an employee stock purchase plan enable employees to share in company success and growth. These mechanisms expand ownership opportunities across roles.

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The Company
HQ: San Francisco, CA
150 Employees
Year Founded: 2017

What We Do

Securitize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder's liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 400,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform. We are a well-funded global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, and San Francisco. We’re backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase. Securitize is a Digital Asset Securities firm. Our goal is to provide access for investors to invest in private market digital asset securities (security tokens), and provide companies with a fully-digital end-to-end suite of compliant solutions leveraging the advantage of next generation blockchain technology.

Why Work With Us

Securitize and its subsidiaries have a global footprint with offices around the world, giving us a unique perspective, as well as the opportunity to lead the evolution of digital asset securities (security tokens) in and across multiple markets. Securitize Markets is based in our New York City office.

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