Marketing Operations & Systems Manager

Posted Yesterday
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Nashville, TN, USA
In-Office
Senior level
Financial Services
The Role
Manage marketing technology platforms, governance, workflows, and SOPs. Lead cross-functional projects, training, disaster recovery planning, platform integrations, process audits, and compliance-aligned marketing fulfillment to improve efficiency and reduce risk.
Summary Generated by Built In

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Job PurposeThe Marketing Operations & Systems Manager is responsible for managing key Marketing operations to drive marketing effectiveness and efficiency while mitigating risk. This individual oversees marketing technology platforms, systems administration governance, and workflow optimization. Key responsibilities include process excellence, project management, automation, workflow, agency relations, risk management, platform management, and Marketing fulfillment.Essential Responsibilities
  • Implements, manages, administers, and evolves key marketing technology platforms, including marketing resource management, user license management, workflow design, and maintenance (e.g., Aprimo, Seismic, 4U Connect).
  • Manages the development and delivery of system training materials, classes, and communications.
  • Develops, maintains, and implements department standard operating procedures (SOPs) across marketing systems and workflows.
  • Ensures platform performance, reliability, and alignment with business and compliance requirements.
  • Leads cross-functional projects related to marketing systems, workflows, and operational improvements.
  • Supports disaster recovery planning and execution for marketing systems and processes.
  • Promotes user adoption, best practices, and effective utilization of marketing systems.
  • Partners with internal and external stakeholders to manage system enhancements, integrations, and platform evolution.
  • Develops, coordinates, and implements projects, such as review/audit of procedures, investigation of issues, implementation of procedures for new processes, etc.
  • Coordinates and manages initiatives such as process audits, issue resolution, system enhancements, and implementation of new capabilities.
  • Manages records coordination and ensures alignment with regulatory and compliance requirements.
  • Serves as a key liaison between Marketing, Technology, Compliance, and other business functions.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of the regulated environment of the financial services industry.
  • Ability to see the “big picture” and how all departments within the company are connected and work together.
  • Ability to lead complex projects while collaborating with cross-functional teams.
  • Ability to deliver results in a fast-paced, deadline-oriented environment.
  • Excellent written and verbal communication skills; active listener; ability to communicate at all levels across the company.
  • Strong presentation skills in both large and small group settings; ability to speak/write clearly and succinctly in a variety of communication settings and styles to a variety of audiences.
  • Independent worker with drive and ability to thrive under change and uncertainty.
  • Ability to prioritize and manage multiple responsibilities simultaneously while leading cross functional teams and meeting stringent deadlines.
  • Strong organization and attention-to-detail skills (strong tactical execution).
  • Ability to be flexible and professional while effectively managing multiple projects/tasks with tight timelines.
Qualifications
  • Bachelor's Degree required.
  • 5+ years of Marketing, Communications, Operations, or System Administration experience required.
  • Demonstrated experience in process improvement, project management, and/or marketing systems administration required.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

Skills Required

  • Bachelor's Degree
  • 5+ years of Marketing, Communications, Operations, or System Administration experience
  • Demonstrated experience in process improvement, project management, and/or marketing systems administration
  • Strong understanding of the regulated financial services environment
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The Company
HQ: Lansing, MI
3,409 Employees

What We Do

Jackson® is committed to helping clarify the complexity of retirement planning. Our range of annuity products, financial know-how, history of award-winning service*, and streamlined experiences strive to reduce the confusion that complicates retirement plans. We dedicate our time, money, and resources to strengthening financial literacy, striving to make sure every American has access to the resources they need to master their money and their future. We believe by providing clarity for all today, we can help drive better outcomes for tomorrow. Interested in becoming one of our associates? We develop and celebrate talent in many areas, from sales and marketing to consulting and compliance. We know that diversity and inclusion make us all stronger together. Learn more about our products at jackson.com Contact Us Jackson.com 517/381-5500 – General Information 800/644-4565 – Contract Owners 877/565-2968 – Values and Contract Information * SQM (Service Quality Measurement Group) Contact Center Awards Program for 2004 and 2006-2021. (To achieve world-class certification, 80% or more of call-center customers surveyed must have rated their experience as very satisfied, the highest rating possible.) Jackson® is the marketing name for Jackson National Life Insurance Company® (Home Office: Lansing Michigan) and Jackson National Life Insurance Company of New York® (Home Office: Purchase New York). Jackson National Life Distributors LLC. SMPR1292 03/23

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