Marketing Operations Sr Specialist

DLA Piper is, at its core, bold, exceptional, collaborative and supportive.  Our people are the backbone, heart and soul of our firm.  Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career.  Let’s see what we can achieve. Together.

Summary

The BD & Marketing Operations Sr Specialist plays a critical role in supporting the firm’s marketing and business development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, drives operational excellence and collaboration throughout the Business Development and Marketing (BDM) department in support of firm priorities. Ensures team infrastructure (people, processes and technology) is optimized and enables data-driven decision making. Collaborates closely with the Senior Manager of Marketing Operations to execute tactically on complex, cross-department and interdepartmental initiatives that require strategic coordination and collaboration.

Location

This position can sit in our Atlanta, Austin, Baltimore, Boston, Tampa, Chicago, Dallas, Houston, Los Angeles, Minneapolis, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington office and offers a hybrid work schedule.
Responsibilities        
 

• Contribute to the development of and execute on the implementation of sophisticated marketing processes and procedures across that support the BDM team.

• Create tools and resources that facilitate transparency and measure ROI within BDM and with lawyers.

• Guide and train the firm's centralized back-office marketing administrative team, Marketing Central, as their go-to, day-to-day point of contact.

• Improve centralized marketing support by improving and realigning process-driven tasks.

• Drive planning and production of firm promotional webinars and support other firm event processes.

• Measure and analyze results of marketing initiatives and report on ROI.

• Assist with building a knowledge base in ServiceNow, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed.

• Perform other tasks and special projects as needed.
   

Desired Skills   

The ideal candidate brings proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. They demonstrate agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. A strategic thinker with strong execution skills, this individual can translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure. They possess strong executive presence and are comfortable engaging with senior lawyers and firm leadership. Exceptional written and verbal communication skills are essential, along with the ability to distill complex information into clear, compelling messaging. This role requires a collaborative, team-oriented mindset and the ability to work seamlessly across departments, practice groups, and regions. Proficiency in Microsoft Word, Excel, and PowerPoint is required; experience with CRM and experience management platforms such as InterAction is a plus. Most importantly, the successful candidate will bring a growth mindset, intellectual curiosity, and a commitment to continuous improvement in how we support our lawyers and deliver value to clients.

Minimum Education    

• Bachelor's Degree in Marketing, Communications, Business, or related field.
   

Certificates 

• Knowledge of and experience with webinar operations, including CLE and CPE requirements.

• Proficient in working with Zoom or other webinar platforms.

• Excellent project management and organization skills.

• Strong attention to detail and ability to adhere to strict and moving deadlines.

• Ability to build relationships with internal and external stakeholders.

• Proven ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.

• Support implementation and continued improvement of MBD’s platforms and technology stack.

• Self-starter with strong critical thinking skills and a solid understanding of the Marketing Operations function within a sophisticated global law firm.

• Skilled in analyzing data and leveraging multiple information sources to develop actionable insights and recommendations.

• Strong writing and editing skills.

• Proficiency in Microsoft Office Suite; experience with SharePoint and Microsoft Copilot preferred.

• Familiarity with CRM systems (e.g., InterAction, Dynamics, Peppermint) and marketing automation tools.

• Strong attention to detail and commitment to maintaining data integrity and compliance standards.

• Ability to collaborate effectively with attorneys, business development teams, and cross-functional stakeholders.

• Demonstrated adaptability and willingness to learn new technologies, tools, and processes to support evolving marketing strategies.

Minimum Years of Experience  

• 6 years’ experience in Marketing or business development in a professional services environment.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:
 

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

• Provide timely, accurate, and quality work product.

• Successfully meet deadlines, expectations, and perform work duties as required.

• Foster positive work relationships.

• Comply with all firm policies and practices.

• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

• Ability to work under pressure and manage competing demands in a fast-paced environment.

• Perform all other duties, tasks or projects as assigned.
   

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.    

Work Environment    

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future. 
Disclaimer    

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. 
 

Application Process     

Applicants must apply directly online instead of sending application materials via email. 
 

Accommodation    

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [email protected]. 
 

Agency applications will not be considered.     
 

No immigration sponsorship is available for this position.    
The firm’s expected hiring range for this position is $42.41 - $61.55 per hour depending on the candidate’s geographic market location.
 

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).
 

#LI-FG1
#LI-Hybrid 

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.