The Role
The Marketing Operations Sr. Manager/Director will architect operational infrastructure, manage automation across marketing platforms, and develop ABM strategies, directly impacting revenue alignment and demand generation.
Summary Generated by Built In
Note: This is a remote opportunity.
Start a new career as a Marketing Operations Sr. Manager / Director with Procare HR!
At Procare HR, we're on a mission to transform workforce outcomes for care providers through our industry-focused HR services model. We offer comprehensive HR services, including payroll processing, benefits administration, workers compensation management, and general HR support. Our core values drive our culture, emphasizing positivity, curiosity, accountability, gratitude, and growth.
Why choose Procare HR?
Procare HR is looking for a builder -- someone who thrives at the intersection of marketing strategy, revenue operations, and emerging technology. This is not a role for someone who manages platforms. It is a role for someone who architects them, automates across them, and constantly asks: what can we do with this that nobody else has thought to try?
Reporting directly to the CMO, you will own the technology and operational infrastructure that powers our demand generation, account-based marketing, and revenue alignment motion – this is a chance to build a go-to-market foundation with AI at its core. You will drive both vision and execution.
We serve senior living organizations, and our buyers are C-suite and senior operations leaders in a relationship-driven, compliance-sensitive industry. This is a focused vertical, which means we need precision over volume -- and that precision starts with the systems you help build.
What you will need:
Start a new career as a Marketing Operations Sr. Manager / Director with Procare HR!
At Procare HR, we're on a mission to transform workforce outcomes for care providers through our industry-focused HR services model. We offer comprehensive HR services, including payroll processing, benefits administration, workers compensation management, and general HR support. Our core values drive our culture, emphasizing positivity, curiosity, accountability, gratitude, and growth.
Why choose Procare HR?
- Salary is starting at $120,000/year | Credit given for experience
- 10% Bonus!
- Great Benefits Available
Procare HR is looking for a builder -- someone who thrives at the intersection of marketing strategy, revenue operations, and emerging technology. This is not a role for someone who manages platforms. It is a role for someone who architects them, automates across them, and constantly asks: what can we do with this that nobody else has thought to try?
Reporting directly to the CMO, you will own the technology and operational infrastructure that powers our demand generation, account-based marketing, and revenue alignment motion – this is a chance to build a go-to-market foundation with AI at its core. You will drive both vision and execution.
We serve senior living organizations, and our buyers are C-suite and senior operations leaders in a relationship-driven, compliance-sensitive industry. This is a focused vertical, which means we need precision over volume -- and that precision starts with the systems you help build.
What you will need:
- Minimum of 5 years of marketing operations, revenue operations, or a GTM engineering function.
- Deep hands-on experience with marketing automation platforms and Salesforce CRM.
- Proven ABM program buildout -- not just exposure, but end-to-end tracking.
- Strong data skills: attribution modeling, dashboard construction, BI tool fluency.
- Active AI practitioner -- you use LLMs, automation tools, and AI-powered platforms in your daily workflow.
- Builder track record: you have built programs from scratch and can show the before/after.
- Ability to operate strategically (roadmap, prioritization, executive communication) and tactically (actually do the work).
- Experience with ABM platforms: RollWorks, 6sense, Demandbase, etc. (Strongly Preferred).
- Familiarity with intent data providers (Strongly Preferred).
- Experience in relationship-driven verticals (Strongly Preferred).
- Experience supporting a small marketing team as a force multiplier (Strongly Preferred).
- Experience in the senior care, healthcare, or workforce management industry (Preferred).
- Proficiency in Python or JavaScript for lightweight automation scripts (Preferred).
- In your first 90 days,
- Full audit of current tech stack, data flows, and attribution gaps -- with a documented 12-month roadmap
- Initial ABM account list built, scored, and loaded into platform for campaign activation
- First AI-assisted workflow deployed and in production
- By end of year one,
- A functioning ABM motion across 2,000 target accounts with measurable pipeline attribution
- Executive dashboard providing real-time visibility into channel performance, ABM engagement, and revenue contribution
- AI-powered processes that meaningfully reduce manual effort across the marketing function
- Procare HR marketing infrastructure that can scale without linear headcount growth
- Health insurance with company paid premium for employee only coverage
- FSA and HSA options available
- Company paid dental insurance for employee only coverage
- Company paid life insurance
- Company paid short- and long-term disability insurance
- A 401K plan with company match and safe harbor contribution
- Paid Time Off
- Additional ancillary benefits including Vision, Critical Illness, Voluntary Life/AD&D, and Accident
Skills Required
- Minimum of 5 years of marketing operations, revenue operations, or GTM engineering
- Deep hands-on experience with marketing automation platforms and Salesforce CRM
- Proven ABM program buildout with end-to-end tracking
- Strong data skills including attribution modeling and dashboard construction
- Active AI practitioner using LLMs and automation tools
- Builder track record with programs built from scratch
- Ability to operate strategically and tactically
- Experience with ABM platforms like RollWorks, 6sense, Demandbase
- Familiarity with intent data providers
- Experience in relationship-driven verticals
- Experience supporting a small marketing team
- Experience in senior care, healthcare, or workforce management
- Proficiency in Python or JavaScript for automation scripts
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The Company
What We Do
Procare HR offers complete HR solutions for care providers. HR Strategy Not sure how HR can help you reach your goals? We do! Our experts offer performance management, compensation planning, employee engagement and retention strategies, and more to help you reach your goals. Proactive HR Advice Our experts review data to make sure we catch something before there is a problem. We also offer employee training, HR policies and procedures, workforce planning, and risk mitigation advice. Responsive Dedicated HR Professionals Through workers’ compensation claims, OSHA investigations, terminations, layoffs, ACA penalties, and more, if something happens your dedicated HR team will guide you through the process
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