As our Marketing Operations Specialist, you’ll be the architect and orchestrator of our marketing technology ecosystem — designing how data, tools, and processes connect to drive engagement, conversion, and revenue. You’ll lead the design and optimization of customer journey maps and workflows, ensuring that our MarTech stack, CRM, and automation platforms work together seamlessly to deliver personalized lifecycle marketing experiences and accurately attribute marketing’s impact on business growth. This role blends strategy, technology, and analytics — perfect for someone who wants to shape the engine behind our demand generation, lifecycle marketing, and account-based marketing (ABM) programs. This is an onsite role at our Murray, UT location.
Preferred Qualifications- Architect and optimize customer journey maps that define how prospects and customers move through each stage of the lifecycle — from acquisition to retention.
- Design and manage a connected MarTech stack (HubSpot, Marketo, Salesforce, Klaviyo, etc.) that integrates with other business systems to ensure accurate lead flow, lifecycle visibility, and revenue attribution.
- Partner with marketing, sales, and IT to operationalize ABM programs — aligning data, workflows, and reporting to target and nurture key accounts effectively.
- Develop and execute the marketing operations strategy, establishing KPIs, dashboards, and frameworks to measure marketing effectiveness and ROI.
- Build and refine automated campaigns for lead nurturing, re-engagement, and lifecycle progression.
- Maintain CRM data integrity and improve audience segmentation for both one-to-many and one-to-few marketing.
- Audit, enhance, and document marketing automation processes to improve scalability and compliance (CAN-SPAM, GDPR, CASL).
- Manage lead routing, campaign structure, and reporting across systems like Salesforce, HubSpot, and associated integrations.
- Oversee the digital asset management (DAM) platform and internal digital signage programs supporting brand communication.
- Create SOPs and process documentation to ensure consistency and knowledge sharing across teams.
- Regularly communicate insights, campaign performance, and marketing attribution reports to stakeholders.
Top Skills
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software.
Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.
Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
