Marketing Operations Specialist

Location: Colombia (hybrid)  

**Resumes must be submitted in English to be considered** 

TeleSign is a cloud communications company that is redefining the way the largest brands in the world protect, connect, and engage with their users. With an innovative suite of APIs, enhanced by data intelligence and Machine Learning, TeleSign delivers communication, verification and Mobile Identity solutions that have been used by almost everyone around the world. In business for more than a decade, profitable and located in the heart of Silicon Beach with panoramic views of the ocean and Hollywood sign, there is no better place to evolve and grow your career.

Telesign is looking for a creative, enthusiastic, and talented Marketing Operations Specialist to join our growing Marketing Operations team. You will help maintain and scale our marketing technology stack, support cross functional Marketing and Sales teams, and help with day-to-day Marketo optimization and organization. This role requires attention to detail, excellent communication skills, and a solutions-oriented mindset.

A successful candidate will thrive in a fast-paced environment, have a passion to stay organized and help others succeed. You will join a team of best-in-class marketers and support the organization's growth trajectory in a global marketplace.

Responsibilities:

• Provide marketing automation (Marketo) support across the organization
• Day-to-day Marketo management, including email automation, workflow management, data hygiene, reporting, organization, etc.
• Implement lead nurturing and demand generation campaigns utilizing Marketo, Qualified, and other MarTech tools (includes building forms, tracking links, emails, etc.). Building the components for email and demand campaigns will be a key part of your day-to-day role. Understanding the full workflow will be key.
• Act as the point-person for emails sent out of Marketo; review and test emails, make necessary edits, ensure all emails are delivered to the appropriate contacts
• Build and test segmented lists and complex workflows based on audience behaviors like offers downloaded, site pages visited, and emails opened
• Understand the entire customer journey from awareness, consideration, and decision stages to built lead nurturing campaigns that move leads down the sales funnel.
• Build campaign reports for further strategic analysis. You will work with the analytics and campaign operations leads to produce reports they can analyze and determine optimization opportunities moving forward.
• Develop, in many cases, from scratch training internal training materials to help automated systems training for new employees.
• Assist with project management communications on key initiatives with both marketing and other teams
• Help generate ad-hoc reports and marketing segments
• Manage the lead list upload process in Marketo

Requirements:

• Strong interest in marketing operations as a career path
• Experience with creating campaigns in Marketo and an understanding of marketing automation concepts
• 1-3 years of marketing experience in a fast-paced, technology-driven environment
• A knack for helping others with a solutions-oriented mindset.
• Creative problem-solving skills. A self-starter who can find online documentation for best practices when an obstacle or challenge arrives.
• Keen attention to detail, strong written and verbal communication, interpersonal, and organization skills
• Ability to explain processes and justify your preferred approach in an easy-to-understand way
• Project management expertise that involves multiple teams and stakeholders

About Telesign:

Telesign connects and protects online experiences with sophisticated customer identity and engagement solutions. Through APIs that deliver user verification, data insights, and communications we solve today’s unique customer challenges by bridging businesses to the complex world of global telecommunications.Telesign is proud to be an equal opportunity employer. We believe our differences help us create a better workplace, a better product, and a better community. We do not discriminate on the basis of race, color, ancestry, religion, national origin, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, age, genetic information, disability, military or veteran status, or any other basis protected by federal, state or local law, ordinance or regulation.Telesign also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.Telesign is an Affirmative Action Employer and as part of the commitment to AAP, it will seek to ensure affirmative action to provide equality of opportunity in all aspects of employment, and that all personnel activities, such as the recruitment selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based on protected characteristics.

NOTICE TO ALL POTENTIAL JOB CANDIDATES
We recently have become aware of individuals, unaffiliated with Telesign Corporation, who have been sending out fake employment offers using a name similar to ours, in an apparent attempt to defraud would-be job candidates. In a recent example, a scam email was sent from the @outlook.com domain. All emails sent on behalf of Telesign will come from email addresses ending in @telesign.com.
Please be advised that Telesign Corporation does not solicit candidates for employment via email - nor do we require or ask for fees or payments during any phase of the recruitment or hiring process. If any person solicits financial information, fees, or payments from you as part of the "recruitment process" or as part of a purported employment offer, you should assume that the communication is not from Telesign Corporation and is not sanctioned or approved by our Company.
If you have received one these offers or believe you have been the victim of fraudulent activity via the internet, we would appreciate you filing a complaint with the Internet Crime Complaint Center at the link below:
http://www.ic3.gov/default.aspx