Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life:
We are looking for a Marketing Operations Specialist to support a thriving Marketing department in scaling programs to achieve velocity goals. The ideal candidate is analytical with a strong attention to detail and passionate about continuously improving our marketing operations. In this role you will report to the Senior Manager of Revenue Operations as we believe in the power of a centralized operations team across Sales, Marketing and Customer Experience. You will partner closely with the Marketing Operations Manager, Marketing Leadership, Sales Leadership, Revenue Enablement, Salesforce Admins, and other stakeholders.
What You'll Do Here
- Support Boulevard’s marketing tech stack (Marketo, Salesforce, Chili Piper, Intercom, PartnerStack, Unbounce) with administration, day-to-day operations, optimizations, and automations
- Support our growing marketing programs with tasks including, but not limited to: building email and SMS nurture programs, importing and routing lead lists, website form testing and troubleshooting, data list pulls, data hygiene, and data enrichment
- Leverage AI to create landing pages, clean up lead lists, and streamline repetitive tasks
- Maintain and monitor performance-based KPIs and dashboards in Salesforce that measure the health of our lead funnel
- Support ad hoc reporting and troubleshooting requests from marketing and sales leadership
- Create and maintain documentation of processes to scale our Marketing Operations function, including gathering inputs and coordinating reviews of documents from key stakeholders
- Proactively identify opportunities and make recommendations to optimize performance of our marketing tech stack and processes
What You'll Need to Thrive
- 2+ years of experience in Marketing Operations or a similar role
- Previous experience at a fast-growing SaaS company a plus
- Strong analytical skills and ability to understand complex data sets
- Proficiency with Salesforce, Marketo, and familiarity with AI, automation rules and triggers is a plus
- Proficiency with Excel / Google Sheets and other data analysis tools to extract and share insights from our data
- Proficiency with leveraging AI to automate and streamline tasks
- BA/BS degree preferred
- Data-Driven: Consistently leverage data and insights to support marketing leadership in making strategic decisions
- High-Quality Communicator: Top-notch presenter. Excellent written and verbal communication skills.
- Collaborative: Ability to work well with multiple stakeholders, achieve measurable results, and convey those results to leadership.
- Self-Starter: The ability to manage and execute on multiple projects with minimal supervision or direction
- Go-Getter: you are eager, resourceful, and able to keep up in a high-paced startup environment
- Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of a high energy and passionate team
How We’ll Take Care Of You:
Your starting total cash compensation for this role is between $65,450 - $93,500, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
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✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
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🏝 Take a break whenever you need with our flexible vacation day policy.
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🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
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💚 Family planning resources and specialized support programs.
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🔮 Equity: get ahead on the ground floor and grow with Boulevard.
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💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable.
Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
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