Marketing Operations Specialist

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San Mateo, CA, USA
In-Office
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Database • Analytics
Let's build a world where data and AI turn possibilities into reality.
The Role

Build the future of data. Join the Snowflake team.

Join the Snowflake Marketing Operations team as a Campaign Operations Specialist, where you will play a critical role in streamlining processes and executing flawless multi-channel marketing campaigns like webinars, events, emails and content creation. As part of the team, you will leverage your expertise in Marketo and process documentation to optimize workflows, enhance campaign execution, and implement process improvements. Your role will ensure the seamless delivery of campaigns, elevating our marketing effectiveness and providing operational excellence to our stakeholders.

KEY RESPONSIBILITIES :

  • Identify, document, and implement process enhancements that streamline webinars, events, list uploads, emails, and campaign workflows to increase operational efficiency. Establish repeatable processes and automation workflows, ensuring standardization, consistency, and reliability of marketing data.
  • Design, implement, and manage automated, multi-channel marketing campaigns (email, landing pages, and forms) using Marketo, ensuring seamless execution across all stages of the campaign lifecycle.
  • Create comprehensive documentation for campaign operations, process improvements, and technical solutions. Ensure non-technical teams have clear, user-friendly documentation to simplify complex procedures.
  • Build repeatable processes and templates, improve workflows, optimize data collection, implement quality assurance programs to drive standardization.
  • Keep up to date on industry trends and best practices in marketing automation and event platform management; incorporate new insights into campaign strategies and execution.
  • Manage the production and deployment of email marketing campaigns, ensuring they align with overall marketing strategies and best practices. Conduct A/B testing and optimize emails to enhance engagement and deliverability rates.

QUALIFICATIONS :

  • 5+ years of experience in a marketing operations role.
  • Advanced or certified in Marketo, with a solid understanding of Salesforce.
  • Strong project management skills with exceptional attention to detail; capable of managing multiple projects simultaneously.
  • Excellent communication skills, ability to collaborate across cross-functional teams.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • A customer-first approach when working with internal stakeholders. 
  • Experience with Wrike or similar project management tools.
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Familiarity with Adobe Experience Manager and Workato (or similar tools) is a plus.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.

Snowflake Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snowflake and has not been reviewed or approved by Snowflake.

  • Equity Value & Accessibility Equity grants (RSUs) and an ESPP are central to total compensation and are described as highly valuable. Feedback suggests many see equity as a major satisfaction driver with meaningful upside potential.
  • Fair & Transparent Compensation Pay is considered competitive and accompanied by clear communication on salary, equity, and advancement. Feedback suggests pay practices emphasize fairness and transparency.
  • Parental & Family Support Paid parental leave, fertility benefits, adoption assistance, and family planning resources are notably comprehensive. Feedback suggests these programs materially support major life events.

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The Company
HQ: Bozeman, MT
9,023 Employees
Year Founded: 2012

What We Do

Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data. We're on a mission to empower every enterprise to achieve its full potential through data and AI.

Why Work With Us

Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.

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