Marketing Operations Specialist - Marketo

Posted 8 Days Ago
Be an Early Applicant
Australia
Senior level
HR Tech • Productivity
The Role
As a Marketing Operations Specialist, you will manage B2B Customer Engagement Platform initiatives, focusing on optimizing marketing automation and workflows. Your responsibilities include integrating Braze, ensuring data compliance, developing performance reports, and enhancing marketing technology strategies. You'll collaborate with teams to improve processes while empowering stakeholders to use new tools effectively.
Summary Generated by Built In

Description
Our mission and where you fit in

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down. 

There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

What your days might look like

We are seeking a skilled Marketing Operations Analyst to join our Marketing Operations team. In this role, you will play a crucial part in designing, implementing, and optimising campaign management processes. As a key contributor to our marketing efforts, you will collaborate closely with cross-functional teams, leveraging your analytical skills to enhance campaign performance and contribute to overall business success.

As our Marketing Operations Specialist, you'll be responsible for:

  • Campaign Management Design and Tracking: Take the lead in designing and implementing effective campaign management processes. Utilise analytical tools and metrics to track and measure the success of marketing campaigns.
  • Lifecycle Conversions: Analyse customer lifecycles and contribute to strategies that enhance conversion rates. Collaborate with marketing teams to optimise campaigns at each stage of the customer journey.
  • Workflow and Process Improvement: Review existing workflows and processes, identifying areas for improvement and optimization. Work towards enhancing efficiency and scalability in all marketing operations.
  • Collaboration with Marketing Teams: Engage closely with marketing teams to understand campaign requirements, provide analytical insights, and contribute to the successful execution of campaigns. Foster strong relationships to align operations with marketing objectives.
  • Learning and Development: Learn from a team of experienced operations professionals who thrive on automation and scalable processes. Continuously enhance your skills and contribute to a culture of knowledge-sharing within the team.

What you'll bring:

  • 2-4 years of experience in CRM or Marketing Operations within SaaS industries
  • Strong analytical and problem-solving skills with a keen eye for detail.
  • Experience & Proficiency in Adobe Marketo
  • Proven experience in designing and optimising campaign management processes.
  • Proficiency with CRM systems.
  • Proficiency Salesforce Sales Cloud reporting
  • Excellent communication and interpersonal skills.

Bonus:

  • Experience with working on the data requests from marketing teams and/or direct hands on marketing experience
  • Experience with multi-touch attribution analytics
  • Familiarity with Braze

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we'll empower you to let your talents shine.

The EH Way

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page:

In short, you’ll love working with us if:

  • Revolutionising employment gets your heart racing.
  • You thrive on the flexibility (and responsibility) of a remote-first business.
  • Our values align, and shape how you show up every day.
  • You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including: 

  • A generous budget for your home office.
  • Cutting-edge tools and technology.
  • Reward and recognition programs - because great work should be recognised and rewarded.
  • Cashback offers and discounts on popular brands through our Swag app.
  • Employee Share Option Program: be an owner of Employment Hero.
  • Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.

Are we a match?

Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: 

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

#LI-YC1

#LI-Remote

Top Skills

SQL
The Company
HQ: Sydney, New South Wales
1,005 Employees
On-site Workplace
Year Founded: 2014

What We Do

The smarter way to manage people, payroll and productivity. For small and medium businesses with big ambitions. At Employment Hero, we’re an ambitious group of people on a mission to make employment easier and more valuable for everyone. We like to stay ahead of the curve and provide our team with tools to innovate. We pride ourselves on our inclusive, innovative culture that rewards and recognises our team for great work. Since our inception in 2014, we’ve had enormous growth (we're talking 100% YoY). After taking Australia by storm, we set out to take on the rest of the world, launching internationally in New Zealand, The United Kingdom, Malaysia and Singapore – with many more to come. But our mission doesn't end there. After working with small businesses across the globe, we saw how much employees needed a tool designed to fight the rising cost of living, gain control over their finances, and make work more rewarding. Enter Swag: a world-first employment superapp that redefines the way employees work, save and get paid. Oh, and we don’t want to toot our own horn (actually yes, we do), but others think we’re pretty cool too – we’ve received many awards for reaching some seriously ambitious goals including: * Deloitte Technology Fast 50 2022, ranked #38 in Australia * Raised $181M achieving unicorn status February 2022 * LinkedIn Top 25 Startups 2021, ranked #2 in Australia * The Australian Top 100 Innovators List 2021 * Raised $140M Series E round led by Insight Partners July 2021 * Raised $45M Series D round led by Seek 2021 * Deloitte Technology Fast 50 2020, ranked #42 in Australia * LinkedIn Top 10 Startups 2020 * Raised $22M Series C Round led by Seek July 2019 * Raised $8 mill series B round led by Seek and OneVentures * Deloitte Technology Fast 50 2019, ranked #20 in Australia For more information visit: www.employmenthero.com

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