Marketing Operations Specialist III

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Marketing Operations Specialist III is a member of the F5 Marketing Operations Team. This role will work within the MOPs team to help manage the design and implementation the MarTech stack, focusing in Marketo. The Marketing Operations Specialist is responsible for upholding a high standard of efficiency and organization by overseeing Marketo best practices, including the setup and organization of all program setup, data management, and reporting. This role is focused on the operational aspect of Marketo, the connection with Salesforce and other key platforms with stakeholder support around email strategy and execution.
 

Essential Duties and Responsibilities:

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo

• Provide day-to-day end user support on list imports, mass updates, Marketo Insights, data management and troubleshooting program errors

• Provide team lead support to assign out tickets, coordinate project efforts and prioritization, etc.

• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs and consulting throughout the campaign on best practices, status, and reporting post-campaign

• Ensure email and SPAM compliance to manage deliverability up-time

• Serve as liaison between internal teams, providing needed information and fulfilling requests.

• Ensure the demand funnel including lead scoring and lead lifecycle is working properly, monitoring for issues and being proactive for fixes and logging issues accordingly

• Partner closely with the Digital team to ensure the connection with Salesforce is maintained

• Manage key integrations with Marketo, ensuring proper flow and connection – On24, BrightTalk, etc.

• Hep manage current opt-in/opt-out and all privacy policy and all compliance workflows

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Deep understanding of Marketo Admin and Salesforce, MCE Required

• Experience maintaining and monitoring Marketo-Salesforce integration

• Passionate about solving challenges by leveraging technology solutions, including automating repetitive tasks with AI

• Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems.

• Previous experience in a B2B SaaS environment preferred

• Maintain Marketo best practices including data governance, normalization and platform maintenance

• Strong communication skills, ability to provide instruction to audiences of varying technical backgrounds

• High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion.

• Strong reporting & data manipulation skills (Marketo Insights and Salesforce Reporting & Dashboard)

Educational & Previous Experience:

• 5+ years of experience in Marketing Operations/Automation roles

• Previous experience as a Marketo Admin required

• MCE Certification Required (AD0-E559 Adobe Marketo Engage Business Practitioner Expert) MCSA (AD0-E563 Adobe Marketo Engage Architect Master) a plus

#Hybrid #KT-LI1

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].