We are looking for a HubSpot-savvy Marketing Operations Specialist to design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints across platforms. This is a hands-on role that requires expertise in HubSpot marketing automation, strong communication skills, and the ability to contribute to lead nurturing and conversion efforts.
The ideal candidate will thrive in a fast-moving environment, is proactive with ideas, and knows how to translate business goals into effective marketing flows and campaigns.
Key Responsibilities- Build and manage advanced workflows and email nurture campaigns within HubSpot
- Design and implement automated marketing sequences that move leads through the sales funnel
- Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)
- Respond promptly and professionally to inbound social media messages and inquiries
- Track and optimize performance of workflows and campaigns for lead conversion
- Collaborate with internal stakeholders to align messaging and outreach strategies
- Assist in managing and maintaining a consistent social media presence to support brand awareness
- Maintain CRM data hygiene and segmentation strategies in HubSpot
Requirements
- 3+ years of experience in marketing operations, with a strong focus on HubSpot
- Proven ability to create and optimize complex HubSpot workflows and campaigns
- Excellent verbal and written English communication skills (C1 or higher)
- Comfortable making occasional outbound calls to prospects
- Experience responding to social media inquiries in a brand voice
- Understanding of lead nurturing, segmentation, and funnel optimization
- Strong organizational skills and attention to detail
- Self-starter who thrives in a remote, collaborative environment
Benefits
- We offer health insurance for contractors
- Holiday Extra Pay
- The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
- This is a 100% home-based position
- We prioritize the mental health of our team members and offer mental health days to support their well-being.
- In addition to the base salary, performance-based incentives are provided.
- There is an annual review and appraisal process in place.
- There are ample opportunities for professional growth and advancement within the company.
Top Skills
What We Do
NeoWork is an operations and animation agency that fully embraces the new method of work. We are reimagining the BPO industry with a remote-first culture and an à la carte menu of services to fit your unique needs. NeoWork specializes in working with early-stage startups to quickly define and build out operations processes to help our clients scale quickly.
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