Marketing Operations & Sales Excellence Coordinator

Who are we:
 

Heidelberg USA is a reliable and highly innovative partner to the printing industry. Our brand has been synonymous with quality and future viability for more than 170 years. This means that we are a company with a long tradition, but at the same time we help define the future trends in our industry thanks to state-of-the-art technologies and innovative business ideas. We are dedicated to our equipment, our technology, our associates, and our customers. Come join the team!  

Are you looking for a challenge? That's what we offer!

Region: Heidelberg USA
Department: Marketing

FLSA Status: Exempt (Salaried)

Job Code:

Job Family:

About Heidelberg USA

Heidelberg USA is a reliable and highly innovative partner to the printing industry. Our brand has been synonymous with quality and future viability for more than 170 years. This means that we are a company with a long tradition, but at the same time we help define the future trends in our industry thanks to state-of-the-art technologies and innovative business ideas. We are dedicated to our equipment, our technology, our associates, and our customers. Come join the team!

Marketing Operations & Sales Excellence Coordinator

Position Overview:

The Marketing Operations & Sales Excellence Coordinator plays an essential role in supporting the Sales Excellence and Marketing teams through operational execution, customer data integrity, and internal digital platform management. This position provides hands-on experience across marketing operations, CRM administration, customer data governance, and internal communications infrastructure. The coordinator supports daily activities that enhance customer engagement, strength data quality, streamline internal processes, and ensure the smooth execution of marketing and sales initiatives across the Americas.

This role is ideal for an individual who is detail-oriented, organized, and eager to gain broad exposure to sales support and marketing functions within a fast-paced environment. The coordinator will collaborate with cross-functional teams, assist with events and media tracking, manage marketing materials, and help maintain accurate customer and CRM records.

Additionally, this role contributes to the enhancement and upkeep of the company intranet, ensuring employees have reliable access to key tools, documents, and communications. Through these responsibilities, the coordinator will help drive operational efficiency, improve customer data accuracy, and support the company’s overall sales and marketing effectiveness

Location: Kennesaw, GA

What you will do:

1. Marketing Operations (50%)

• Assist the Director of Sales Excellence & Marketing with day-to-day operational needs, including:  
  • Managing the marketing budget (AMEX, Pos, insertion orders, reconciliation)
  • Coordinating brochure management and distribution
  • Overseeing merchandise, mainting inventory, shipping items, and sources new items.
• Help prepare simple reports, spreadsheets, or summaries for leadership as needed.
• Participate in cross-functional projects supporting Sales and Marketing.
• Track media placements and maintain related documentation
• Provide support for marketing and industry events, including: preparation, logistics, and materials coordination.  

2. Customer Data & CRM Coordinator (40%)

• Assist the Sales Excellence team with CRM data quality including: processing leads, processing customer master data requests, updating accounts and contacts, for the USA and Canada, and distributing regular reports.  
• Support customer data cleanup initiatives as part of companywide data-quality projects, which may include contacting customers to verify business status, updating information in CRM, and gathering additional key intelligence

4. Intranet & Internal Web Solutions (10%)

• Partner with departments to develop, maintain and enhance the company intranet to ensure employees have access to updated internal documents, forms, and safety information, etc.
• Maintain the Jotform account and associated forms, including creating new forms as needed and ensuring existing forms remain up-to-date and functional.

Non-Essential Responsibilities

• Provide occasional administrative support to the Demo Room and Training Center, including preparing certificates, coordinating gifts for classes, arranging catering, and assisting with other ancillary needs.
• Support other Management team members and teams with administrative requests on an as-needed basis.

Requirements:

Education

• Bachelor’s degree preferred, not required.

Experience

• 3-5 years of related administration work

Technical Skills

• Proficiency in Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook).
• Experience with CRM systems and email marketing platforms.

Additional Knowledge & Skills

• Strong analytical, organizational, and troubleshooting skills.
• Ability to manage multiple projects and meet deadlines.
• Strong written and verbal communication skills.
• Ability to work independently under defined objectives.

Working Conditions

• Primarily office-based with prolonged sitting and repetitive hand use.
• Ability to lift, carry, and move boxes or materials up to 25-30 lbs. as needed (e.g, marketing materials, tradeshow/event items)
• Occasional travel (1–33%) for training or company events.
• Regular use of computer equipment and design/software tools.
• Minimal exposure to environmental hazards.

Organizational Relationships

Internal Contacts: Procurement, Sales, Product Managers, HR, Marketing, Service, Demo Room
External Contacts: Hotels, Catering Companies, Media Companies

Salary: 57,000 - 62,000

Benefits:

• Medical, dental, and vision coverage eligibility from day 1
• Short- and long-term disability coverage offered
• 401 (K) plan with employer match
• Life insurance coverage offered
• Vacation, Sick and Personal Time Off offered
• 10 company holidays
• 4 floating holidays

ADA:  Heidelberg will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

OSHA:  Heidelberg provides a workplace free from serious recognized hazards and complies with standards, rules and regulations issued under the OSH Act.  Heidelberg examines workplace conditions to make sure they conform to applicable OSHA standards. Heidelberg ensures employees have and use safe tools and equipment; and properly maintain such equipment.

EEO/AA Statement:  Heidelberg is committed to the principle of equal employment opportunity for all employees and applicants for employment, and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at Heidelberg are based on business needs, job requirements and individual qualifications, without regard to race, creed, color, religion or belief, national, social or ethnic origin, citizenship status, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic  partnership status, past or present military service, protected veteran, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.   Heidelberg will not tolerate discrimination or harassment based on any of these characteristics.

Pay Transparency Nondiscrimination Provision: Heidelberg will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

ADA:  Heidelberg will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

OSHA:  Heidelberg provides a workplace free from serious recognized hazards and complies with standards, rules and regulations issued under the OSH Act. Heidelberg examines workplace conditions to make sure they conform to applicable OSHA standards. Heidelberg ensures employees have and use safe tools and equipment; and properly maintain such equipment.

EEO/AA Statement:  Heidelberg is committed to the principle of equal employment opportunity for all employees and applicants for employment, and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at Heidelberg are based on business needs, job requirements and individual qualifications, without regard to race, creed, color, religion or belief, national, social or ethnic origin, citizenship status, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic  partnership status, past or present military service, protected veteran, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.  Heidelberg will not tolerate discrimination or harassment based on any of these characteristics.

Pay Transparency Nondiscrimination Provision: Heidelberg will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Good to know: Rarely are there candidates who fulfill all requirements 100%. Even if you don't fulfill all requirements, we look forward to receiving your application in any case.