The Role
Owns quality assurance for outbound loyalty campaigns, reviewing content, personalization, audience targeting, data integrity, links, platform settings, compliance, and brand alignment. Tracks defects, communicates issues to Development, manages QA sign-off gates, investigates post-launch quality problems, and improves testing documentation and checklists. Success is measured by low campaign defect rates, timely reviews, and clear defect reporting.
Summary Generated by Built In
Join a National Top Workplace
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.
Join Us from Anywhere
While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:
· Flexible Time Off to recharge when needed
· Nine Company-Wide Holidays
· A diverse suite of benefits prioritizing your growth, development, and personal well-being
Discover more about our perks and benefits here.
Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.
Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
About the team and what we’ll build together
The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.
How you will make an impact
As a Marketing Ops QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.
- Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
- Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
- Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
- Check all links, UTM parameters, and redirect destinations for accuracy
- Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
- Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
- Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
- Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
- Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
- Maintain and improve QA documentation, checklists, and testing standards over time
At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth
What you need to be successful
Required
- Bachelor’s degree or equivalent experience
- 1–3 years of experience in QA, marketing operations, or digital campaign review
- Familiarity with email marketing platforms and campaign QA workflows
- Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
- Understanding of audience segmentation, targeting logic, and suppression requirements
- Methodical, process-oriented approach; comfortable working from checklists and documented standards
- Clear communicator — able to describe defects precisely and escalate risks without ambiguity
Preferred
- Working knowledge of HTML/CSS email rendering
- Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
- Experience using defect tracking tools (Jira, or similar)
- Knowledge of AMPScript or dynamic content logic in campaign platforms
Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.
A place for all We celebrate and embrace diversity at Kobie!
Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.
We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.
Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!
Skills Required
- Bachelor’s degree or equivalent experience
- 1-3 years of experience in QA, marketing operations, or digital campaign review
- Familiarity with email marketing platforms and campaign QA workflows
- Strong analytical eye for identifying discrepancies in data, copy, and configuration
- Understanding of audience segmentation, targeting logic, and suppression requirements
- Methodical, process-oriented approach using checklists and documented standards
- Clear communication skills to describe defects precisely and escalate risks
- Working knowledge of HTML and CSS email rendering
- Familiarity with Salesforce Marketing Cloud or an equivalent enterprise email service provider
- Experience using defect tracking tools such as Jira
- Knowledge of AMPScript or dynamic content logic in campaign platforms
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The Company
What We Do
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology.
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