Marketing Operations Manager

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Reports To: VP of Marketing

Gymreapers is one of the fastest-growing strength training brands in the world. We create premium gear, apparel and accessories for lifters who demand more from themselves and the brands they support. Our mission is to put the highest quality products into the hands of serious athletes while building a brand that represents discipline, grit, and relentless self-improvement.

As we continue scaling across DTC, Amazon, Retail, Wholesale, and International channels, we're looking for a Marketing Operations Manager to build the systems, processes, and reporting infrastructure that enable our marketing team to operate at a world-class level.

The Marketing Operations Manager will serve as the operational backbone of the marketing organization. This role is responsible for improving planning, execution, measurement, reporting, technology, and cross-functional alignment across all marketing channels.

You will work closely with Creative, Ecommerce, Growth, Athletes & Influencers, Events, Lifecycle, Amazon, Product Development, Finance, and Operations teams to ensure marketing initiatives are launched on time, measured accurately, and continuously optimized.

This role is ideal for someone who loves systems, process improvement, analytics, project management, and turning chaos into clarity.

• Own marketing campaign planning processes across all channels
• Build and maintain annual, quarterly, and monthly marketing calendars
• Ensure launches, campaigns, and promotions stay on schedule
• Facilitate weekly marketing planning and execution meetings
• Improve communication between marketing, ecommerce, product, and operations teams
• Create scalable workflows that increase organizational efficiency

• Develop and maintain marketing dashboards and reporting frameworks
• Deliver weekly and monthly performance reporting
• Track KPIs across:
  • Revenue
  • CAC
  • MER
  • ROAS
  • LTV
  • Conversion Rate
  • Email Performance
  • Influencer Performance
  • Organic Social Performance
  • Product Launch Performance
• Partner with leadership to identify opportunities and risks

Own and optimize the marketing technology ecosystem including:

• Klaviyo
• Shopify
• Triple Whale
• Google Analytics
• Northbeam
• Meta
• Google Ads
• TikTok Ads
• Asana
• Airtable
• Gorgias
• Attentive
• Future marketing technologies

Responsibilities include:

• Platform integrations
• Data integrity
• Attribution accuracy
• Workflow automation
• Tool evaluation and implementation

• Build SOPs and operational playbooks
• Reduce manual reporting and repetitive work through automation
• Improve campaign briefing processes
• Improve creative request workflows
• Improve launch readiness processes
• Create scalable operating systems that support growth from $50M to $250M+

Partner with:

• Creative Team
• Ecommerce Team
• Amazon Team
• Athlete Marketing Team
• Events Team
• Product Development
• Finance
• Operations

to ensure:

• Accurate forecasting
• Inventory-aware promotions
• Successful product launches
• Consistent KPI reporting
• Alignment on priorities

• Create actionable insights from marketing data
• Build attribution frameworks
• Support forecasting and budgeting exercises
• Analyze customer acquisition trends
• Analyze customer retention trends
• Identify opportunities for increased efficiency and profitability

Within 12 months, this role will be responsible for:

• 95%+ on-time campaign delivery
• Reduction in launch delays
• Increased team efficiency
• Reduced project bottlenecks

• Executive dashboard adoption
• Improved forecasting accuracy
• Faster reporting turnaround times
• Improved data accuracy across platforms

• Reduction in manual reporting hours
• Increased workflow automation
• Improved campaign setup efficiency

• Improved marketing ROI visibility
• Better budget allocation decisions
• Increased marketing efficiency
• Improved cross-functional execution

• 4+ years in Marketing Operations, Marketing Analytics, Growth Operations, Revenue Operations, Ecommerce Operations, or related field
• Experience supporting multi-channel ecommerce brands
• Strong analytical and reporting skills
• Experience with project management systems
• Advanced Excel / Google Sheets proficiency
• Experience with marketing attribution and reporting
• Strong communication and organizational skills
• Ability to manage multiple projects simultaneously

• Experience in consumer products, fitness, apparel, or supplements
• Experience with Shopify
• Experience with Klaviyo
• Experience with Triple Whale and/or Northbeam
• Experience with SQL or BI tools
• Experience building automated dashboards
• Experience supporting teams in high-growth environments

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.