The Role
Manage and execute multichannel B2B marketing campaigns, build nurture and email programs in CRMs, troubleshoot martech and attribution, maintain dashboards and data integrity, coordinate client communication, and research tools and opportunities to improve marketing technology and performance.
Summary Generated by Built In
We’re looking for an all-star digital marketer to join our expanding Digital Strategy team. If you are passionate about martech, building campaigns from the ground up, helping others grow, and presenting your work, we want to talk. Strong candidates will have experience collaborating with fast-paced teams and using today’s top marketing technologies and tools to drive great results for one or multiple B2B organizations. Fluency in English is required.
WHAT YOU'LL DO
- Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc).
- Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
- Set up and launch email, social, paid, and organic marketing campaigns for clients.
- Provide timely updates on campaign progress during internal and client-facing calls.
- Coordinate campaigns and gather client feedback via Slack and email.
- Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
- Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
- Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
- Other digital marketing tasks, as assigned.
WHO YOU ARE
- You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor.
- You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers.
- You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
- You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
- You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
- You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
- You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
- Your instinct is to take the initiative and solve problems as they arise.
- Agency experience is strongly preferred.
PERKS & BENEFITS
- Paid Time Off:
- 10 paid holidays per year
- Unlimited flexible PTO (includes vacation, sick, and personal days)
- 4 Mental Wellness Days per year
- Additional Benefits:
- Permanent remote work arrangement and a one-time work-from-home stipend
- Dedicated budget for professional development
- Year-end service recognition payment
- Monthly team-building activities and quarterly gifts
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal-opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Skills Required
- Fluency in English
- Experience building lead nurture and email campaigns in CRMs (e.g., HubSpot, Eloqua, Marketo)
- Experience with HubSpot, Salesforce/Pardot, Marketo, Eloqua
- Ability to troubleshoot martech stacks, campaign attribution, and marketing data
- Experience setting up and launching email, social, paid, and organic campaigns
- Experience building website analytics reports and sales/marketing dashboards (Google Data Studio, Sheets, HubSpot, Tableau)
- Experience ensuring data integrity, cleaning and maintaining contact databases
- Familiarity with marketing funnels and cross-channel campaign integration
- Agency experience
- Experience in financial services marketing or regulated industries
- Strong multitasking, initiative, and client-facing communication skills
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The Company
What We Do
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries. Our culture prioritizes a hyper-collaborative environment that synthesizes the talent of over 50 designers, developers, writers, and strategists around the world, transforming great ideas into award-winning experiences. Start conquering the digital terrain today.
