Marketing Operations Manager

Posted 4 Hours Ago
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Hiring Remotely in USA
Remote
Senior level
Software
The Role
The Marketing Operations Manager will oversee the MarTech stack, ensure data integrity, optimize campaign performance, and manage reporting and integrations while enhancing operational efficiency through AI.
Summary Generated by Built In

RegScale is a purpose-built cyber GRC platform designed to enable the CISOs to track and monitor security controls. Our customers break out of the slow and expensive realities that plague legacy GRC tools by bridging security, risk, and compliance through controls lifecycle management. They achieve 90% faster certification times and 60% less audit prep time. Today's expansive security and compliance requirements can only be met with a modern, CCM-based approach, and RegScale is the market leader in that space.

Position:

RegScale is hiring a Marketing Operations Manager (MOPs) to be the operational backbone of a high-performing marketing engine. We run lean, move fast, and hold our marketing infrastructure to the same standard as we hold our product. This role is responsible for keeping the data clean, the systems connected, the campaigns wired correctly, and the reporting tight enough to prove pipeline impact down to the dollar.

This is a builder role for someone who is AI-native, automates everything that can be automated, and is energized by the work behind the work. You will partner closely with Demand Generation, Product, Digital, and Field on attribution and high-fidelity data.

If you are analytical, execution-oriented, comfortable being measured on the systems that drive results, and obsessed with finding a smarter way, this role is for you.

What You'll Own:

  • Own the MarTech stack end to end: HubSpot, Salesforce integrations, ABM and intent platforms, ad platforms, webinar tools, and the integrations that hold them together.
  • Own the operational layer of regscale.com: CMS administration, integrations, technical implementation of conversion paths, forms, tracking, and tag management.
  • Own data governance: contact database integrity, deduplication, enrichment, list management, and enforcement of compliance and consent policies.
  • Build and continuously optimize campaign infrastructure, workflows, lead scoring, routing, and full-funnel attribution reporting.
  • Own marketing reporting and dashboards in HubSpot, Salesforce, and BI tools, with a focus on the metrics that prove pipeline contribution and conversion improvement.
  • Use AI to accelerate execution, automate repetitive workflows, surface insights faster, and continuously raise the bar on what a lean team can deliver.
  • Serve as the internal subject matter expert across the full MarTech stack, owning integrations, tool evaluations, vendor relationships, and documentation.
  • Partner closely with RevOps on shared data, attribution, routing, scoring, and SLAs.

Proven Capabilities:

  • 5+ years in marketing operations or an ops-heavy digital marketing role in B2B SaaS.
  • Expert HubSpot and Salesforce; certs strongly preferred.
  • WordPress technical ownership experience.
  • AI-native mindset with demonstrated use of AI tools to automate workflows, accelerate execution, and improve operational efficiency; Claude Code preferred.

Qualifications:

  • Bachelor’s degree in marketing, business, information systems, or equivalent.
  • Experience in high-growth companies where processes and structure are still evolving.
  • HubSpot certifications strongly preferred; other MarTech certs are a plus!

Skills Required

  • 5+ years in marketing operations or ops-heavy digital marketing role
  • Expert in HubSpot and Salesforce
  • Bachelor's degree in marketing, business, or information systems
  • Experience in high-growth companies
  • WordPress technical ownership experience
  • HubSpot certifications
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The Company
Reston, VA
54 Employees
Year Founded: 2021

What We Do

RegScale overcomes speed, timeliness, and cost effectiveness limitations in legacy GRC by bridging security, risk, and compliance through our Continuous Controls Monitoring platform. Our CCM pipeline of automation, dashboards, and AI tools deliver lower program costs, strengthen security, and minimize painful handoffs between teams. Achieve rapid certification for faster market entry, anticipate threats via proactive risk management, and automate evidence collection, access reviews, and controls mapping. Improve the Return on Investment (ROI) of existing tools by seamlessly exchanging data with our centralized CCM data lake, enabling continuous monitoring of security, risk, and compliance controls. Heavily regulated organizations, including Fortune 500 enterprises – both financial institutions and other sectors – as well as the government and entities that serve them, use RegScale to enhance stakeholder trust, lower costs, adapt to evolving risks, and start and stay compliant. Our customers report a 90% faster path to compliance certifications and a 60% reduction in audit preparation efforts, strengthening security programs and reducing costs. For more information, visit www.regscale.com

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