Marketing Operations Manager

Posted 4 Days Ago
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Smithfield, VA, USA
In-Office
Senior level
Food
The Role
The Marketing Operations Manager supports the marketing team by managing budgets, vendor processes, and marketing materials, alongside cross-functional collaboration.
Summary Generated by Built In

If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub.

A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!

THE VALUE YOU’LL BRING:

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

At Smithfield Foods, we are driven by a passion for bringing delicious, high-quality pork products to tables across America. The Marketing Operations Manager plays a critical role in supporting the success of the Smithfield marketing organization by driving operational excellence, ensuring fiscal discipline, and enabling our marketing teams to execute with efficiency and precision. Reporting directly to Smithfield’s Director of Operations and Brand Experience, this role works closely with the Chief Marketing Officer, Brand Marketing, Finance, Procurement, and cross-functional partners to manage marketing budgets, vendor processes, and marketing materials that help bring our brands to life.

WHAT YOU’LL DO:

The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

  • Marketing Budget & Financial Management

    • Partner with the CMO and Finance team to build, track, and manage annual and quarterly Advertising & Promotion (A&P) budgets across all brand portfolios.

    • Develop and maintain detailed budget trackers and dashboards to monitor spend, accruals, and forecast accuracy.

    • Support monthly and quarterly business reviews by preparing budget summaries and variance analyses.

    • Ensure timely and accurate processing of invoices, purchase orders, and budget adjustments.

  • Vendor & Process Management:

    • Serve as the key liaison for vendor onboarding, compliance, and invoice management within Smithfield’s procurement systems.

    • Collaborate with brand managers and Procurement to ensure vendors are properly set up, SOWs are complete, and payment terms are met.

    • Streamline marketing operations processes to improve efficiency, transparency, and adherence to internal policies.

    • Assist in the management of the department’s digital contract management to ensure all records are housed in systems correctly and stay current.

  • Marketing Materials & Tools:

    • Develop and manage new product sales decks, one-pagers, and support materials for internal and customer presentations.

    • Partner with brand and sales teams to ensure alignment on messaging, product claims, and design standards.

    • Oversee the organization and accessibility of marketing assets, ensuring brand consistency and ease of use across teams.

  • Cross-Functional Collaboration & Support:

    • Provide day-to-day support to the brand marketing team, ensuring smooth operational flow between marketing, finance, sales, and procurement.

    • Assist with project tracking, agency management logistics, and reporting for major campaigns and new product launches.

    • Contribute to continuous improvement initiatives to optimize how Smithfield’s marketing organization plans, spends, and communicates.

WHAT WE’RE SEEKING:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Education & Experience: Bachelor’s degree from an accredited four-year college or university in Marketing, Business Management, Research Analytics, or a related field and 5+ years of relevant experience, or equivalent combination of education and experience, required.

  • Leadership Experience: 2+ years of demonstrated experience in team management/development or project leadership is required.

  • Communication skills: Excellent communication skills, both oral and written, and collaborative subject matter expert team player approach.

  • Tech Proficiency: Advanced skills in Microsoft Office tools (Excel, Word, PowerPoint); experience with data share and warehousing systems preferred (SharePoint).

  • Strategic Planning: Experienced in leading fast paced project initiatives, with overlapping systems, vendors and internal resources to deliver on-time and on budget fast-paced project initiatives, with overlapping systems, vendors, and internal resources to deliver on-time and on-budget outcomes.

  • Personal Attributes: Unwavering integrity, resourceful, approachable, adaptable, detail-oriented, and policy-minded with strong time-management prioritization skills.

OTHER SKILLS THAT MAKE YOU STAND OUT:

  • Certified Project Management (CPM) certification is a plus.

  • Familiarity with marketing systems such as CRM, financial tracking, purchase order tools, and vendor management processes is preferred.

  • Marketing project management within a CPG or food industry environment preferred.

Relocation Package Available No

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Top Skills

MS Office
Sharepoint
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The Company
HQ: Smithfield, VA
6,582 Employees
Year Founded: 1936

What We Do

Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. With more than 60,000 jobs globally, we are dedicated to producing "Good food. Responsibly®" and serve as one of the world's leading vertically integrated protein companies. We have pioneered sustainability standards for more than two decades, including our industry-leading commitments to become carbon negative in U.S. company-owned operations and reduce GHG emissions 30 percent across our entire U.S. value chain by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan's Famous®, among many others.

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