Role Overview
The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes. This role ensures strong alignment between Marketing and Sales, enabling efficient pipeline generation and revenue acceleration.
This leader will manage a team of specialists and partner closely with Industry Marketing, Sales Excellence & Enablement, and Product Marketing. The ideal candidate brings expertise in Account-Based Marketing (ABM), Salesforce, email campaign strategy, lead lifecycle management, and lead scoring optimization, coupled with strong competencies in being data-driven, customer-first, and process-oriented.
Key Responsibilities
Marketing Operations Leadership
Lead, mentor, and develop a high performing Marketing Operations team.
Build and drive the marketing operations roadmap with an emphasis on efficiency, scalability, and data integrity.
Partner with Marketing leadership to establish KPIs, reporting frameworks, and operational governance.
Campaign Strategy & Execution
Oversee the configuration, deployment, and optimization of email and multi-channel campaigns.
Ensure audience segmentation, workflow design, and QA processes support accuracy and scale.
Collaborate with Marketing teams to operationalize strategies and refine targeting.
Account-Based Marketing (ABM)
Design and manage ABM programs including account tiering, orchestration, and measurement.
Utilize ABM technologies (i.e. Dun and Bradstreet).
Partner with Marketing and Sales to align insights, account plays, and engagement strategies.
Marketing Technology & Salesforce Management
Manage key tools within the marketing technology stack (working together with Digital teams) and identify opportunities to increase automation and personalization.
Own marketing automation workflows and marketing-related Salesforce processes.
Ensure data health across CRM, automation, and enrichment platforms.
Lead Management & Scoring
Own the end-to-end lead lifecycle including routing, qualification, and scoring.
Partner with Sales to refine SLAs, handoff processes, and feedback loops.
Monitor funnel performance and recommend optimization opportunities.
Analytics & Reporting
Create dashboards and reporting frameworks to measure campaign performance, funnel conversion, ABM engagement, and ROI.
Interpret data to uncover insights and drive continuous improvement.
Present recommendations to Marketing and Sales leadership.
Required Qualifications
7+ years of experience in Marketing Operations or related roles.
2+ years leading or mentoring team members.
Hands-on proficiency with Salesforce and a major marketing automation platform (Marketo, HubSpot, Pardot, etc.).
Demonstrated experience with ABM programs, email campaign strategy, and lead scoring frameworks.
Strong analytical mindset with comfort navigating data and reporting tools.
Excellent communication skills and experience partnering with cross-functional teams.
Key Competencies
Data-Driven Decision Making
Uses analytics, testing, and performance insights to guide prioritization, optimize programs, and improve systems. Interprets multi-source data to uncover trends and opportunities.
Customer-First Mindset
Champions customer experience across all marketing programs and workflows. Designs campaigns and processes that enhance engagement and long term value.
Process Orientation
Builds and improves scalable, repeatable workflows to maximize operational efficiency. Strong ability to document, refine, and govern processes for consistency and quality.
Strategic Thinking
Connects long-term vision with day-to-day execution. Anticipates challenges, assesses trade-offs, and aligns operational decisions with business goals.
Cross Functional Collaboration
Works seamlessly across Marketing, Sales, IT, and Product teams to drive alignment and operational success.
Leadership & Team Development
Provides clear direction, coaching, and growth opportunities for team members. Fosters a culture of accountability, continuous improvement, and innovation.
Communication & Stakeholder Management
Communicates complex systems, processes, or data in a clear and accessible way, tailored to both technical and nontechnical audiences.
Change Management
Leads teams through new tools, processes, and operational improvements with clarity, consistency, and strong planning.
- Medical, Dental, Vision and Prescription Drug Coverage
- Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment (AD&D) Insurance
- Paid Leaves
- Tuition Assistance
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.
The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email [email protected]. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected].
Equal Employment Opportunity Posters
Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.
Top Skills
What We Do
All 29k+ associates at Regal Rexnord have a shared purpose: Create a better tomorrow by energy-efficiently converting power into motion. We are a leading, global manufacturer of airflow, motion control, power transmission, and power generation solutions used in commercial, industrial and residential settings. You may not know it, but Regal Rexnord impacts your life every day. Our products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyor systems that keep e-commerce flowing. Regal Rexnord is comprised of four operating segments: Motion Control Solutions, Climate Solutions, Commercial Systems and Industrial Systems. Regal Rexnord is headquartered in Milwaukee, Wisconsin and has manufacturing, sales, and service facilities worldwide. For more information, visit RegalRexnord.com.
